Local Search Trends for 2023

1. Increased use of voice search. In 2023, businesses can expect to see an increase in the use of voice search, as consumers increasingly use voice assistants and other voice-enabled devices to search for local businesses and services. This will require businesses to optimize their websites and other online presence for voice search and to provide clear and concise answers to common voice search queries.
2. Greater emphasis on local SEO. In 2023, local businesses will need to prioritize local SEO, as search engines continue to prioritize and reward businesses that are well-optimized for local search. This will involve optimizing a business’s website, Google My Business listing, and other online presence for local keywords and phrases, and providing accurate and up-to-date information about the business’s location, contact details, and services.
3. Increased use of reviews and ratings. In 2023, businesses can expect to see an increase in the importance of online reviews and ratings, as consumers rely on these to make informed decisions about local businesses. This will require businesses to actively manage and respond to online reviews, and to encourage satisfied customers to leave positive reviews on platforms such as Google and Yelp.
4. The continued growth of mobile search. In 2023, mobile search is likely to continue to grow in importance, as consumers increasingly use their smartphones and other mobile devices to search for local businesses and services. This will require businesses to optimize their websites and other online presence for mobile and to provide a seamless and user-friendly experience on mobile devices.
5. Greater use of location-based marketing. In 2023, businesses are likely to increasingly use location-based marketing, such as location-based ads and geofencing, to reach and engage with customers in specific locations. This will involve using location data and technology to target and deliver personalized and relevant content and offers to customers based on their current location.

Overall, in 2023, businesses can expect to see an increase in the use of voice search, a greater emphasis on local SEO, increased use of reviews and ratings, the continued growth of mobile search, and greater use of location-based marketing.