About Our Guest
Kevin Le – Video Launch Stack
Hello@imkevinle.com
https://meet.videolaunchstack.com
Imkevinle.com
Transcript:
If I need somebody to create a video sales letter, I’m not gonna say, “Hey, to get started today, it’s gonna be X amount of dollars.” Just to your point, if I had opened up with that selling something, people aren’t gonna buy. But if I started with a hook, if I presented a problem and I said, Hey, I need you to, to gimme a reason to lean in, tell me a.
Tell me about a time when you face the same exact problem that your audience is facing, and how did you overcome it? What does, where did that lead you to find your solution? And what does that mean today when it comes to what you have to offer?
Hi, and welcome to the 91-Day Success Podcast. I’m Jonathan, and today I am thrilled to be chatting with Kevin Le. Kevin is probably one of the foremost video experts that I know, whether you’re talking about video production or podcasting, or anything video related. And you can tell by looking at the incredible studio he is got and things like that.[00:01:00]
Today we’re gonna chat and Kevin’s gonna share with us some tips as a business owner, things that you can do, and how you can use video to leverage and grow your business. So Kevin, thank you so much for accepting my invitation and for joining us today. We’re truly grateful to have you on the podcast.
Can you tell everybody just a little bit about yourself and give us a little back? . Yes, absolutely. So I was a personal trainer for a very long time. Pretty much 20 some odd years. And on the tail end of my business, I started getting into YouTube because a lot of my clients, when they would travel for work, they wouldn’t work out, and I needed to solve that.
So I said, you know what? I’m just gonna start creating short workouts, 15, 20, 30 minute workouts. , they could just do remotely, and I would just put it up on YouTube and then send them links when they would travel. And I got into the rhythm of creating YouTube videos, and one day I started creating I, I created a Spartan [00:02:00] tutorial, so Spartan races, I was really big on that.
So that one video that I created right out the gate was probably the worst video I’ve ever created. The production value sucked. The camera was out of focus. It. It could have been a lot better, obviously, but for whatever reason, it caught a lot of traction. I had within a couple of months, about 250 to 400,000 views, about a thousand likes and a thousand dislikes, and tons of comments.
And what that did for me was it actually helped me get monetized. So none of the other videos got monetized, but that video got my channel monetized and shortly after, , I started making money off of YouTube videos. Now I had no experience as a content creator. All I knew was fitness. So I just got into the habit of just continuing to create videos and whether they did really well or not, I just kept creating videos.
And when it came time for me to retire from the fitness space, I said, you know what? I’m making money off of YouTube. It wasn’t anything that was gonna totally [00:03:00] replace my income, but I had enough. Enough hope in this process that I was like, I should be fine. But that’s not what happened. What ended up happening was a fitness equipment company found out about me and reached out and said, Hey, would you be willing to produce our podcast?
We travel all over the world. We meet a lot of fitness industry leaders, and we would love for you to put your professional take on our content. And I couldn’t pass that up. And it was a pretty good salary for. And in a short amount of time I went from shooting stuff on as a basic camera to buying about $40,000 worth of camera equipment.
My wife never let me forget about that. Cuz you know, they don’t want you to spend that kind of money if. If it’s just a bunch of toys, but it actually ended up paying off. I bought three cameras, a drone, some lighting equipment, some audio equipment and something to store everything in so I could travel.
And every week we were traveling all over [00:04:00] Southern California and then we started branching out to different states, and then eventually we would travel overseas to Shanghai, Hong Kong, different parts of China, Vietnam, and other parts of the United States to produce this podcast. What that ended up leading to, Creating the company’s commercials for their product releases.
Some social media content, YouTube content, obviously podcast content, course content, even internal communication content. But in that relationship with that fitness equipment company, I also met somebody by the name of Dennis Yu Dennis, if you know who Dennis U is, he’s a brilliant. Yeah, he’s a brilliant digital marketing strategist and influencer, thought leader in that space.
And I worked closely with him and his team along with the fitness equipment company to work through a lot of that strategy. But what I learned from Dennis was his signature, [00:05:00] one minute Y videos. Basically, Without using any fancy tech, you just use your phone to record one minute. Why videos to help people to know and trust you to position yourself as an expert or as a thought leader, as an influencer, just off of your story, telling them who you are, what you’re about, why you exist, and why somebody should care.
Just through the process of storytelling and his system was so simple and so easy to understand. It was so easy to wrap my head around that I thought. Spending all this money and all this time with all this equipment trying to complicate the process when really all you need is a phone and a system, and a workflow.
Because in today’s day and age with social media, the more content that you can put out the, and the more frequently the better. If you’re being bogged down by expensive, high-end equipment and you’re not getting the message out, and you’re not being omni. on every [00:06:00] single platform you possibly can be.
You’re going to, you’re going to lose out to the competition. And so I had to rethink my entire strategy, maybe. , the high-end equipment has its place, but maybe also vertical video content stuff that you shoot with your phone if there’s a strategy, if there’s a workflow that’s simple, easy to follow and allows for you to create rapid content over and over, and be able to get it out to the platforms faster, you’ll have a better chance.
So I had to really rethink that strategy so that you don’t have to necessarily rely on me to come out with all the fancy equip. . You just need a proper strategy, a good workflow, and obviously some practice to get good in front of the camera because not everybody’s really good in front of the camera.
Maybe they’re really good at working in their business, but when it comes to working on their business, or even just getting in front of the camera and spending 30 seconds talking about a subject matter that could be [00:07:00] really. . No. So true. And I agree with you, Dennis. Is brilliant. I just was exchanging some emails with him last night, in fact.
And I’m proud to have him as a mentor. The simplicity as you point of what he teaches is I think so incredible. , talk to me a little bit, if you would, Kevin. A lot of the people watching our podcast our business owners and leaders, and so many of them are, they’re concerned about video’s too tough.
I’m gonna look terrible. I don’t know what to say. I always tell ’em, look if they’re willing to watch an old bearded fat guy like me, they’ll watch you. But what advice can you give to that business leader who’s on the fence? We’re headed into 20. Three. It’s a great time to make that commitment to start creating video, to use that.
What advice can you give to that business leader on how to get started? It’s really simple. I hate saying this because I’ve heard somebody else say this, and I’ve always balked at it, but [00:08:00] you just have to hit record. Whether you suck at it or not, you gotta get in the repetitions. Just if you’re working out, here’s personal trainer, Kevin, coming out.
Every rep. So whether you’re repping at a 10 pound dumbbell curl. 15 pound dumble curl, you’re gonna work your way up to 30 pounds, 40 pounds. The stronger you get, the heavier you’re gonna be able to go, the more control you have. And that’s very true about creating video. You gotta work those creative muscles.
If you’re not spending that time doing it because you’re scared or you’re shy, you’re apprehensive or you’re nervous or letting those fears get in your head, you’re not going to create and you’re just not gonna get better. But there is a way to get. . Imagine if you were sitting in front of your peers and you were just hanging out a cup of coffee, beer, whatever your favorite beverage is when you’re chatting and you get talking about the one subject matter that you’re really passionate about and you’re really good with.
So for me, obviously it’s video, [00:09:00] so I could talk about camera gear. audio equipment, the right technical settings for anything and everything, because it’s something I know and I’m passionate about, and I could talk all day about it. You would have to literally stop me and slap me across the face and be like, just shut up because I’m that passionate about it.
Imagine if you wrote down the five topics that you’re really good at, or let’s not even go 5, 3, 3 topics that you’re really into. It doesn’t have to be anything tied to your business, it’s just something that you’re. Really passionate about. . And think of a story of a time where you, where something stood out to you.
So for me, maybe a story would be the time that I sold my very first camera, because I wanted to go with the really high end $5,000 kit when the most I had ever spent was a thousand dollars on the camera. I was like, this camera is gonna be way better, it’s way bigger. It has all the features, it has all the settings, and.[00:10:00]
Sheed up five grand for it. My wife hated. This was after I had already spent 40 grand on all the equipment. The next year I spent five more, a thousand because I was like, babe, this camera . It’s the cream of the crop. I’m gonna create the greatest content ever. I had it for not even a month. within the first week, I was like, this camera sucks.
I can’t, I don’t even know. I don’t know what to do with this camera. The settings are too much, the features are too much. The file sizes are massive and I feel like I’m not really getting the hang of the menu system. So I sold the camera, bought back the camera that I had sold, and I was so happy to have that camera back.
And I continued using that camera system for another two years until I decided to upgrade to its bigger brother. Moral, the story is just because you have better features, better tech doesn’t necessarily mean that it’s gonna make you a better creator. So that’s a personal story of something that I’m passionate about.[00:11:00]
Has a lot to do with me and what I’m about. Imagine if you just wrote down the three things that you’re really passionate about and figured out a couple stories that you could tell about it. Give yourself about 30 seconds to a minute to tell that story. I guarantee you, the more you tell that story, the better you’re gonna get at it.
So maybe the first attempt that you do, you’re like recording with your phone and you’re like, eh, that’s, that sucks. Do a couple more times, get better at telling that story and then share it. Post it. You’re essentially rehears rehearsing something that you know that you’re going to be sharing, whether it’s in person, whether it’s on camera, on stage, in front of a group of people, or in front of another person that you just met.
But the better you get at sharing stories, the better you’re going to be at sharing stories on. . Yeah. And being in front of the camera I had the hardest time with speech because I would stutter, stammer, [00:12:00] ums, oz all day all the time. A as a matter of fact, one of the things that helped me get over that was Dennis, in one of the office hours calls, or I think it was one of the clubhouse calls, he would pull out his little air horn.
. Yep. When somebody would talk and he’d be like, eh, there you go, eh. It was great and I had to I heard that enough to where I said I, I have to break my habit of the ums and the ahs. If I have to slow down my speech, if I have to think through what I’m going to say before I actually say it, because our brains work faster than our milds can sometimes.
So true. And that actually helped a lot. So there’s a couple of little tricks that will help you get better at it. But the best thing is honestly, start. and share stories. Learn to share stories. That’s really it, because people don’t buy from brands. They buy from people. So if they know and trust you, they’re more likely [00:13:00] to do business with you.
And I think that’s true for social media. And that’s the reason why I share stories of what’s going on, what I’m doing, what I’m into. Not because I’m trying to sell anything, it’s just because it’s helping me to get into the habit of creating content. I think your advice is spot on. And obviously I’m biased and I’ve gotta bias there.
Your initial comment reminds me a lot of Sean Canal from Think Media, and it’s just punch here in the face and press record. And I think that’s so important. I know it’s been important for me as I’ve recorded a lot of video over the last couple years. When you start off it, it seems unnatural to look at the camera and to do that, but I, the other part of your story that I really appreciate, Kevin, is.
The telling the story part. I think so many of us as business leaders, we look at social media as the newest newspaper and how do we create an ad? And I don’t believe that’s where social media is meant to fit into our marketing mix. It’s there to create [00:14:00] credibility and it’s really just an amazing platform for us to share, to educate, to inform and again, as you shared, to tell stories.
To create credibility for us, because if we create that credibility, just as you’re doing here, you’re sharing these stories about video, and I’m going, okay, if I’ve got questions about how to do a better podcast, I’ve got questions about how to tell a better story for my video, for my business. Who am I gonna reach out to?
I’m gonna call you because you are the one that just shared all of that with me, and you didn’t have to pitch me. You didn’t have to tell me your latest special, and that your price increases in January. None of. because that would’ve caused me to go elsewhere. But just telling those stories on a consistent basis what immensely amazing advice.
So thank you. I really appreciate you sharing that. Thank you Sean. Let me, I wanna go back to something. So speaking of Sean Cannell, So he’s actually why I said just hit record. I hate that statement. And every time I see any of his [00:15:00] videos and that one little part in the stinger that where he says, just hit record drives me nuts.
Because it’s a great thing to do, but at the same time, if you just hit record, you’re gonna look like this. Good point. But, so I met Sean Kennel at Vid. A couple years ago and when I first started, as a matter of fact, and I said I, I had a few minutes to talk to him and I asked him, Hey, Sean.
So I’ve been in front of the camera before, but I’m not that comfortable in being in front of the camera. I actually like being behind the scenes and producing content as an editor, as a producer. And he said just keep doing that. To be honest, some of the highest paid people I know are the people who work behind the scenes.
They don’t necessarily, they’re not the ones in front of the camera all the time. Yeah, they’re the faces, they’re the influencers, but it’s the team behind it, doing the production, doing the editing, doing the marketing, doing all that stuff. They get paid way better than some of the creators. Oh, absolutely.
So if if you’re not ready to get [00:16:00] in front of the camera, don’t, if you feel more comfortable being behind the camera, then do that. And the reason why I bring that, . There’s two reasons behind that. Number one, as I spent more time being behind the scenes, being the producer, talking to people, coaching people through the process and saying, Hey, that was really good, but I need you to say more of this.
Or, I need you to share more of this because I need to know who you are. So it helped me to understand better as a content creator, how to get the message across without, say if it’s this, if it’s a video sales. if I need to, if some, if I need somebody to create a video sales letter, I’m not gonna say, Hey, to get started today is gonna be X amount of dollars.
Just to your point, if I had opened up with that selling something, people aren’t gonna buy. But if I started with a hook, if I presented a problem and I said, Hey, I need you to, to gimme a reason to lean in. Tell me a story, tell me about a [00:17:00] time where you face the same exact problem that your audience is facing, and how did you overcome it?
What is, where did that lead you to find your solution? And what does that mean today when it comes to what you have to offer? So getting into the habit of coaching people, talking people through the process and saying, I need more. I need more. I need you to give me more of the why I need you to hit me.
And it feels so hard that I’m like, I’m so compelled to buy whatever you’re selling. I don’t even know what you’re selling yet, but I. . That’s where that came from. That’s where it led me to be a better content creator myself. So that’s one thing. The other thing is that if you’re a business owner, business leader, and you wanna get into creating content, you don’t have to start with yourself if your customer’s problems. If you know the questions that your customers ask on a regular basis, and maybe you’re in the trades and you’re not a field technician, but you do have some field techs who are really good. Maybe you have comfort advisors who are really good at what they do, and they answer the same questions all the time.
Maybe you get [00:18:00] them in front of the camera and you ask them a question with your voice there, or maybe you’re in it with them. A selfie with them and you’re like, Hey, so today I have Joe, who’s one of my favorite technicians. Joe, I have this question for you da. And then let them answer. Dennis talks about this a lot.
This show is almost gonna be half me, half Dennis, because I swear. , but getting, being in the camera without having to do all the talking, but sharing expertise positions you as an expert too. So you can be an expert, you can be an authority figure, you can be an influencer without necessarily having all the answers.
Yes. Russell Bronson, love Russell. Yes. Great book. I have all his. But Russell Brunson talks about the different types of experts, and one of those experts is the reporter. You may not have all the answers, but you’re out there seeking the answers. You’re capturing what’s going on, you’re asking the questions, and you’re getting the answers, and your audience [00:19:00] is learning through you in the moment.
So you can be an expert, you can be a per a person of authority just by documenting capturing moments and. , but as long as you’re there with them in that moment, people will associate you as the authority figure. So you don’t have to have the answers. So if you’re out there and you are, let’s say you’re at a trade show, you’re at an expo, you’re at a workshop, and you see somebody who is an expert in a specific area that you wanna be known to be associated with, go over there, ask them a question, get them on camera with.
And then introduce them. Let them do their thing, and then you say, there you have it. And if you have any other questions, please leave that in the comment section below. Simple. So absolutely to answer your question, if you’re looking to create, but you’re not good at creating, listen, just go out there, find people, ask questions, and be in the [00:20:00] scene with them.
Great. Great advice. And the exact reason candidly I started my podcast is for that it’s to get great experts like yourself on the call sharing what’s going on. And I get to just ask a question and listen to the brilliance that you get to share. No, I’m guilty as charged on that one.
talk to me a little bit about your video launch stack, your product, your offering that you have, and how if somebody’s watching this, Kevin and they go, man, Jonathan did get the right guy on, Kevin gets video, I resonate with him. Tell me a little bit about that product and or service and how that works and how do you help businesses in that area with that?
It all begins with the idea of getting people to know and trust you enough to want to do business with you, and then once they’re ready to do business with you, using video and content to help nurture that relationship from being a customer, to being a loyal customer, to being an evangelist for your brand.[00:21:00]
Now, that’s a very philosophical way of putting what I’m about to say. We create a year’s worth of content. In 30 days or less. Wow. It’s nutty. We, we put in the work, but what that basically means is in order for somebody to know and trust, you say on social media, they don’t know that you exist.
You’re a brand and you’re trying to get awareness. So we’ll create a level of content that focuses on the. But not just awareness of your brand, but awareness of a problem that is plaguing them while they’re trying to solve their problem or trying to get to a goal. So say you’re a homeowner and you want to be comfortable, but it’s cold and your’re, your heater’s not working well.
You might know that the problem is that the heater’s not working, but you don’t know what’s causing that problem. So we can illustrate using video a homeowner. freezing to death in their home with icicles off their [00:22:00] nose and they’re struggling and they’re like tapping on the thermostat, but it’s not working.
That’s right. So it’s a very common over-exaggerated thing, but it brings awareness to the problem. And then you just throw your brand on there. If you don’t wanna freeze your butt off today, call, go heating in air or whatever, that’s an awareness stack video. What we’re doing is we’re leveraging video to ret.
content to a user. So maybe they’re not ready to buy from you, but you need to be omnipresent. You need to be at the top of their mind when they are ready to buy. Not all, every, not every customer is ready to buy, but if you’re playing off of the Coca-Cola effect, if you’re creating content and letting them know that you exist, say if you’re a local business and you’re targeting the same geographical location, awareness level content, maybe the next stack, which is called social content, which is letting them know that you exist and sharing some stories of who you are and why you do what you do.
Why did you get into H V A C in the first place? Why did you get [00:23:00] into the trades for the, in the first place? Why do you work with a certain type of customers? Why do customers even love you? Maybe getting the customers in front of the camera, sharing their story, their experience, when if you have a field operator and or tech, and they just service the customer and the customer’s super happy.
The technician in front of the camera with the customer and be like, Hey, what did we do today? Why did you call us? And how did we fix your problem? And what would you tell somebody who’s on the fence about working with us? And then just let the customer share their experience. That is a social stack video.
That’s our step two. Step three is authority stack, just like YouTube videos that are all tutorials, how-tos the best practices, sharing knowledge sharing. The ideas and sharing resources to your customers is a great way to build authority, and that doesn’t necessarily mean you have to do a lengthy YouTube video.
That’s 15 minutes. It could be a one minute, it could be a three minute video. TikTok is great for that. TikTok gives you three minutes on average if you’re a starting user, if you have three minutes [00:24:00] to share your best practices. I guarantee you can knock out your best practices in three minutes or less.
It could be, again, back into the trades if it’s heating your home, sealing the gaps, check changing out your filters, making sure that you’re inspecting it regularly by a professional. Those are three tips that I would recommend if you are a homeowner and you wanna make sure that your system’s working at its optimal before it freeze.
So that’s an authority piece. And then the last piece of our video launch stack is known as the ad stack. Now that they know you, they know that you exist, Vicky, they trust you. Now they’re more likely to buy from you or take on your offer or whatever that is. Could be something as simple as a, they’re called direct response videos, so starting with a hook.
If you are in the DFW area, which is where I live, and your heater’s not working, then you need to check out this video, present a problem, present how your solution works for them. Give ’em some social proof, and then a call [00:25:00] to action. Bang, you’re done. R generally simple. . The way that I came up with this clo this solution was because I knew that these were the stacks that needed to be created, but I also knew that in order for this system to work, you also had to have some digital marketing chops when it comes to Facebook ads, Google ads and stuff like that.
And I realized not every agency, especially in the digital marketing space, knew what to do with all that kind of content. They knew that, a simple AD 29. Ad will generate some leads, but how do you nurture that relationship? Just because they see your ad one time doesn’t mean that they’re necessarily going to buy.
Maybe they see the ad, it’s okay, cool, I’ll remember it. But whoever remembers a business after, I don’t know, 72 hours, we have exactly, we have the memory of a goldfish so like in order to be able to. , get those people back. You have to be at the top of their [00:26:00] minds. So create plenty of content so that you’re able to retarget and you can do it for Back to Dennis, a dollar a day.
Yeah. And that’s very true. So a lot of this business model is modeled after a lot of those best practices and learning from working with digital marketing agencies, learning Facebook ads strategies, learning Google ads, learning YouTube ads, LinkedIn ads, and understanding that they all work essentially the same.
But you want to be able, Hit ’em right at the beginning with some awareness content. Maybe you do get hit ’em with an ad of like $29 just to pique their interest, see who’s really interested, and then spend a little bit to retarget content that’s gonna help them to know and trust you so that they, that you do build that trust and that authority and that when they’re ready to.
Or maybe they need more information. They have enough information, they’re ready to buy from you. I learned as a personal trainer, I was killer as a personal trainer. I sold a lot of personal training. I was [00:27:00] probably one of the best in, in, in the company that I worked with. And one of the things I learned was just because they say no, doesn’t it can mean two things.
It means no right now or no, I need more information. Exactly. . And and also you need seven or eight yeses for them to pull out their credit card. But when it comes to the internet, when it comes to social media, you’re talking 20 to 35 touchpoints. They have to see and hear you and know that you exist enough times for them to actually wanna buy from you.
And then you have to get them nodding their head enough times for them to go yeah. Okay. Where’s my credit card? And that’s , that’s true whether you are. In one industry or another industry, whether you’re in the trays or if you’re a chiropractor, if you’re a dentist, if you’re a hair stylist, you’re a personal trainer, you’re a content creator, the rule sets are still the same, the context is different.
Absolute gold. And I love that stack process that you go [00:28:00] through because you’re literally taking that prospect all the way from awareness, I guess at the beginning through the each step that they psychologically need to go through to get to that point where they’re, like you said, they’re ready to pull out their credit card and make that purchase.
And I love that process. Kudos to you. We will definitely make sure we get your links in here so that if anybody watching this wants to get in touch with you and learn how you can help them do that that they can get in touch with you. If you haven’t thought through that process for your business yet, Just imagine how effective that would be if you’re listening to the podcast here, to be able to walk through that step and think in your own buying cycle.
We don’t just see an ad generally and buy it. We are, we’re nurtured. We have an awareness. We then learn as Kevin said, we, we buy from people we know and trust in that process. Boy, Kevin, that’s just brilliant because it builds that rapport necessary to get to the know and trust.
I love it. Absolutely.[00:29:00] One of the things I said I was gonna ask you, and the reason for the name of our podcast, the 91 Day Success podcast, is I love to ask just amazing business leaders like yourself. If you had to start over, Kevin and we gave you a thousand bucks and said, Hey you don’t have the ability to use your credit card.
You’ve got your house, you’ve got. Food and shelter and all that. You’ve got a car, you got a computer and a phone, but you got a thousand dollars on a debit card and you want to build a new business in 91 days. Kevin, can I ask what might you do in that situation to build that business on your own?
Okay, so I told you at the beginning, I actually have a story to this. I love it. So this goes back to when I was a personal trainer. There was, I had just gotten married, we. We were, I was a successful trainer, but I got into a lot of debt. I was partying. I was in my twenties, so I spent a lot of money, but I got serious when I met this girl and I said, okay, I’m gonna, I’m gonna do this.
So Christmas time came and, or yeah, it was heading into Christmas and I [00:30:00] said, I wanna get her something nice, a lot of nice things or whatever. And she loved Nike. My wife loves Nike, and I was like I don’t want to use any credit card. Because I don’t want to get us into any more debt, and I thought I gotta run some kind of promotion.
So I thought she loves Nike. How about if I just went on Facebook and said, if anybody buys me a hundred dollars gift card, I’ll give you an entire month of training for free. Now, I did small group unlimited personal training, that was $360 a month per client. When I put out that promotion, I had over 21 people give me, no, I think it was 25, cuz I had $2,500 in Nike gift cards at the end of this.
Wow. And what happened was, all I did was. . I said, okay, cool. Had them sign the release, had them give me their credit card, and I said, at the end of this, if you decide that you don’t want to continue, just [00:31:00] let me know and we’ll cancel it and you won’t be charged. Out of the 25, 18 people stayed on. Wow.
The $360 a month. Bingo. So that was in 30 days. So what is that? 18 times 360? That was 6,480. Plus amazing plus 2,500 and plus $2,500 in Nike gift cards, which my wife was like, oh my gosh, this is crazy. She bought all sorts of stuff, , she bought all sorts of stuff with that. But what that did was that was one month of me just showing up, providing amazing service that I could, I knew I could provide.
And not asking for anything in return other than just give me a gift card. And I was honest about it. I’m like, I want to get. A bunch of Nike gift cards for Christmas. This is what I’m gonna do. I’m gonna give you this in exchange. And sure enough, that worked. As a matter of fact, I did that another year where I just said, if you buy me these shoes, which was a bunch of Nike high tops, I had [00:32:00] 12 Nike High tops.
Oh wow. Because of that same promotion. So every couple years I would run that kind of promotion because I had enough clients to be able to support it. But what I would do moving forward, if I were a content creator and I had a thousand. and I still had my phone. Oh yeah. What I would do is I would go, I would do gorilla style marketing or door to door, whatever. I would go on foot and I would go to the local businesses and I’d say, Hey, if I created a couple of videos for you specifically in the spaces, and I did it, a couple hundred dollars, whatever that is. I all it is I needed to, I needed them to invest a little bit of something. Yeah.
Give me an opportunity to wow the heck out of them. And then say, look, I’m gonna do this for you and I want you to post it. And if you get great results from it, which I know you will, I wanna know if you would want to continue doing work with me on a monthly recurring. [00:33:00] And you can stop whenever you want.
There’s no obligation to continue. I just wanna show you a ton of service and get help you generate results for your business. Get 10 of those locked in set, and I should be good to do 10 grand. I would just need 10 clients at a thousand dollars a month if I just did maybe 10 videos max all with my phone.
Yeah, that’s it, because I already know as a content. Viral video content or branded content, if you see some high production value behind it, sometimes they’re not all about that. But if you just did it with your phone, as we’ve seen on TikTok, a user generated content that works really well now how it re.
Turns from people liking and commenting and maybe bookmarking your content to actual customers. That all depends on the way that you nurture the relationship between that audience and where they become actual customers [00:34:00] so that there’s a little bit of digital marketing strategy behind that. Some retargeting, some.
Technical know-how, but that’s where it all begins. Showing up to businesses, going door to door, going on foot, being vulnerable, showing up and saying, Hey, I just wanna offer my services. To help you meet your goals. And who doesn’t want to get more awareness? Who doesn’t want to get more connections?
Who doesn’t want to build their brand by creating content? And this is, I think this is very true for practically any business, any service. When I think about people. who are in the trades, who go door, the solar people, they go, they literally go door to door. , they go door to door. And it’s all a numbers game.
The more yeses you get the or the more doors you hit, the more opportunity to get yeses. Same with cold calling. The more calls you make, the more opportunities you’ll get. If all you needed was a cell phone, which you do have, and you had that a thousand dollars to maybe invest in, I don. [00:35:00] Added support or perks or any kind of value in return that you wanna provide to your customers, great.
But I don’t think you necessarily need a thousand dollars to do all that. If you have it in here and you have this. I’m great advice and I love your stories and just proof of how valuable those are. Kevin, what a great way to be. I love the word you used, being vulnerable to basically say, Hey, I want to give my wife this amazing Christmas present and all these gift cards, and if you’ll help me do that, here’s something I’ll help you do.
And again, to keep 18 of those people on as recurring after that, that has even more value than just being able to generate $10,000 in your third month, because now that’s recurring revenue coming in every single month. Huge value. And I of course always appreciate people like you and Dennis that, or talk about the value of using our mobile phones.
I like you am a huge proponent. , [00:36:00] especially when you’re getting started, just pull that phone out and tell your story. As you said, explain why you’re doing what you’re doing, what the value is. Don’t sell. Just tell stories. Love it. Absolutely love the value and want to just thank you for sharing cuz I think it’s so resonates with me and resonates with the same things that I hear.
People like Gary v talking about it and. All of this is consistent, and it’s so important as business leaders today that we create our brand, we work on our personal brands, and I think the absolute best way to do that is video because it’s easy and it’s timely. And with Instagram reels and TikTok and YouTube shorts and on that, I cannot imagine a better time that we’ve ever had in our history to literally be able to grab a phone record.
Those video. And share those, share our stories, and create credibility and as a result, build our business. So thank you. Absolutely. Thank you. Thank you. No I so [00:37:00] appreciate your time. Any last words of wisdom you wanna leave our viewers with before we wrap this podcast up at all? Kevin, on a technical standpoint, when you’re creating content, whether you’re doing it with your video, with your phone, or any kind of camera at all, keep it.
really don’t bother with all the fancy editing features, the transitions, the music the graphics and all that stuff. If you’re just starting out, just get in front of the camera and just share post post. If you want to dazzle up, dazzle it up a little bit. Get. It’s an app. It’s pretty much by the same people that made TikTok.
It does all your captioning. It does music. It does it all for free, and it’s great, and you don’t need any fancy editing degree behind it. You just need to hit music. captions and you’re done. It’s really that simple. You have no excuse today to not create [00:38:00] content. You should be creating content because you have something to share.
Everybody who is a business owner, who’s who has developed any kind of skillset, any kind of life experience, you should be able to tell stories, and I guarantee you there’s a niche for you out there, whether you are. Chef who, a culinary chef who only does French food. There’s a niche for you out there.
So just go out and create, and if you’re not comfortable with all the fancy stuff, just stick to the basics and just post. . Great advice. Kevin, again, I want to thank you truly from the bottom of my heart for taking the time to join us today. Your wisdom and your insights are absolutely amazing and I’m so grateful for you taking the time to do that.
I know you’ve got a very busy schedule. I know you’re flying all over and working with clients, so thank you once again. I’m very grateful. Thank you, Jonathan. I appreci. Thanks everyone for joining us today. If you have any interest in video, do yourself a favor, [00:39:00] reach out to Kevin. He is the real deal. He knows what he’s talking about, and he’s down to earth on top of it.
And my favorite part about it is he’s not gonna overcomplicate things, so reach out to him. It’ll be worth your time. That’s probably the better way to say it. Thanks, everybody, and have a great day.
