The Importance of Having a Small Business Blog

Don’t Wait Any Longer—Start Your Small Business Blog Today

You’ve heard it before—you need a blog for your business. You know it, but you just haven’t gotten around to it yet.

“I don’t have time!” you say. Even one post a month can boost your business.

“I don’t know what to write about!” Look at what people are already asking you about via email, social media, or in person.

There are a number of excuses you can come up with for not having a blog, but the benefits of having one far outweigh the efforts it takes to maintain.

Small Business Blog

What Having A Small Business Blog Does for You

1. Establishes you as an authority: By creating consistent, high-quality content, it shows you are an expert in your field. People will always have questions about your industry and having a blog offers them a resource to keep coming back to whenever they need help. This means that when it comes time for them to buy, you’re at the front of their mind. If they like and learn from your content, they’ll trust you know what you’re talking about and that you can deliver a superior product or service.

2. Increases relevant traffic and leads: The more high-quality (and SEO-friendly) content you create, the more opportunity you have to increase your ranking for the top keywords in your industry. Your organic traffic will rise exponentially. Additionally, as you create content that people perceive as valuable, they will share it on their social networks to their like-minded friends who could also benefit from what you have to say. When it comes to traffic, quality ranks higher than quantity. If people arrive at your site after looking for something specific in Google, then they are a true potential lead. As you create more content, Google will better understand who you are and what you do, and also who to send to your site.

3. Keeps customers coming back: Did you know that it can cost up to five times as much to acquire new customers than it does to retain old ones? That means in order to survive in business, you need to convince people to keep buying from you. Having a small business blog allows you the opportunity to build trust with those who have purchased from you already. By consistently adding new content, customers will learn that you’re not out to make a quick buck, but genuinely love what you do and want to help them.

As you can see, having a blog can have a significant positive impact on your business. Don’t push it off any longer. Start blogging today!

If you truly don’t have time to write, that doesn’t mean you can’t have a blog. You can definitely outsource your writing IF you can find a professional who can create content that fits your tone and style (like we can!), as if you wrote it yourself.

Do you need content created for you? Call us at 616.929.0790 or send us an email today.

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