Build a Community & a Following on YouTube (08)

How to build a community on YouTube and build a loyal following? 

Fans can comment, and like or dislike posts and share them, with their friends. And just like that, a functioning community is created. Community is an important part of our human experience. In this video, you’ll find all things about YouTube Community Tab, and mastering your own channels Community Tab strategy. 

“What is the YouTube Community Tab?”

The YouTube community tab is a tool, that creators can use, to interact with their audience, in a more conversational way beyond video. This stream of updates, which can include text, gifs, polls and images, is a lightweight way to stay engaged with fans in-between video uploads.

“How to Get a Community Tab on YouTube?”

To get a Community tab on YouTube, your channel will need to have over 1000 subscribers, and it can take up to one week after passing that number to see the Community Tab appear. 

“How to make a Community post on YouTube?”

To create a community post:

  • Sign into YouTube. At the top of the page, select upload and then create post. Type a message to create a text post or choose to add a video, poll, gif, or image to the post. You can also mention other channels using the @ symbol followed by the channel name.
  • Click ‘Post’. Once your post is published, your subscribers will see it in their feed. They may also get a notification that you’ve posted something new. “Where is the YouTube Community tab?” You can find each Creators community tab on their home page. If they have it enabled. On desktop, click on the channel name, to go to their home page. From there, click on community in the middle of the screen. Here, you’ll find all their most recent posts, where you can comment and interact with them. 

“Ways to use the YouTube Community Tab”.

When your audience is more engaged, they’ll watch more videos, share more and keep coming back. If you use the Community tab to its full potential, you can grow your audience and build a community around your content and brand. Here’s how:

  1. Post behind the scenes footage and updates; while your videos might be, carefully produced, scripted and put together, many viewers crave authenticity from creators. Your Community tab is, where you can show more casual updates. Use this format for sneak-peeks or personal updates.

  2. Heart and respond to comments; when reviewing your community comments, use a heart to show appreciation for viewer’s comments. The viewer may get a notification depending on their settings, and they’ll be able to see, that you liked their comment. responding to comments starts a conversation and builds a stronger connection with your viewers. Don’t get too caught up in replying to all of the comments on your channel.

  3. Pin a top comment; when a comment really tickles your fancy it’s from a VIP, or just something you want to promote, you can pin it to the top of the comments. It will be the first thing other viewers see, when they check out your post.

  4. Promote a collaboration video with a fellow creator; are you really a YouTuber until you’ve done a collaboration with another creator? Once you’ve uploaded your shared creation, make sure both of you post about it on your community tab. It’s a great way to drive traffic to your channel and expand your audience.

  5. Pull your audience, about what type of video they want to see next; find out what your audience wants from your channel. Ask them for feedback on your upcoming videos, or pull them about an upcoming competition.

  6. Shout out to a fan or fellow creator using an @ mention; mention a fan or another creator to share the love, or get more eyes on your videos. Popular channels will often select a fan to shout out to at the end of their video. The Community tab is another place, where you can make these connections.

  7. Share ‘members only’ posts; if you offer channel memberships, you can choose to create posts, that are exclusive to your channel members. This is a great way to thank them, for their support and give them even more opportunities, to engage with your channel. 

Building a community on YouTube, the power of being able to post updates and notify subscribers is huge. You’ve got a captive audience, so make sure to update them regularly, even when you don’t have time, to upload a full video. Stay engaged with, what your fans want, and you’ll build a loyal following quickly. Thank you! 

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