If you have a website then you need people visiting your website – aka website traffic. It is no use creating the website and then expecting people to just find it. With billions of websites out there this is wishful thinking at best. Without traffic, your online business will never succeed.

Why Google Traffic?

Google traffic is the best traffic available. Why? Because Google users find what they want by entering search queries (keywords) into the search engine. If these users land on your website because of their Google search then you have a targeted visitor.

Targeted visitor traffic is what you want. It is far better to have visitors that are interested in your niche and what you have to offer than those visitors that may have found your website by accident. If you are promoting products or services through your website, targeted visitors will be much more inclined to make a purchase from you and your company.

Here is an example. Let’s say that you have a website about dog training and you have a specific page that provides information on how to stop a dog from barking at strangers. If a Google user enters the search term “how to stop a dog barking at strangers” or similar and they find your webpage then they will probably check your website out.

Your webpage that is ranking in Google seems to have the answer that the Google user was looking for. When you can provide answers to Google users, they will trust your website a lot more. They are a targeted visitor that is very likely to return to your website.

So whether you are trying to rank your content on the first page of Google using search engine optimization (SEO) tactics or you are using Google Ads for traffic it makes sense. Google traffic is high quality and you want as much of it as you can for your website.

Google has a High Trust Level

People tend to trust Google. When they enter a keyword and the search results are presented to them, they trust that Google has chosen the most relevant content for their search. When you appear on the first page of the Google search results there is a trust factor with Google users implied.

Google has spent many years perfecting its search algorithms so that it can provide the very best results for its users. This is a continuous improvement initiative and they continue to do this every day.

So if your website appears on the first page of the Google search results for specific keywords you can be proud of this. The quality of your content is such that Google has given you their trust approval and will recommend it to their users.

The Advantage Over Your Competitors

If you are getting traffic from Google and your competitors are not then you have a major advantage over them. Ideally, you want your website to appear on the first page of the Google search results as any traffic that you receive from this (organic traffic) will be free. Let your competitors spend money on ads.

There are only 10 spots available on the first page of the Google search results. If you occupy one of these spots then that only leaves 9 for your competitors to fight over. You need to be on the first page of the Google search results to get traffic. Being on page 2 or beyond is nowhere.

Need help with getting more traffic to your website? Contact the team at Valorous Circle – we would welcome the chance to serve you!

This Valorous Circle blog post on keyword research contains licensed content from a third-party source.