What makes you stand out from your competitors?
- Price?
- Customer Service?
- Special Service Included?
- Response Time?
- A Guarantee?
- Focused Niche?
A Unique Value Proposition, also known as a unique selling proposition, is essentially the differentiating point between you and your competitors. It is the answer to the question “Why”: Why should someone buy from you? Why are you in business?
Creating A Unique Value Proposition
Having a great product is not enough. Yes, you need to have a great product or service, but that does not automatically mean an abundance of sales for you. You have to assume all your competitors sell an equally good product or service, and instead of striving to be the best, strive for differentiation.
If you’re a restaurant owner, your goal shouldn’t be to have the best restaurant in town, because that’s everyone’s goal and it’s impossible to please all the different palates around. Instead, you should aim to be the go-to place for insert your best cuisine here .
Note: The focus for your unique value proposition still needs to revolve around the idea of selling more. You shouldn’t be different just for the sake of being different. Make sure your proposition is a profitable differentiation, otherwise you may need to revisit what makes you unique.
Make sure to include the benefit(s) of your unique value proposition as well. For example, when you work with us, we don’t make you sign a long-term contract (proposition), which means if you are ever unhappy, you can switch to another web company at any time (benefit). The additional benefit to our customers is that since we make it so easy to leave us, they can expect to receive spectacular customer service as we continue to try to keep their business.
Don’t try and be known for everything—instead, aim to stand for one particular thing and be known as the best _____ around.
Have you created your unique selling proposition yet? If you’re unsure where to start, give us a call today to see how we can help.
