The Role of Social Media in Local SEO

Content Summary

  • It’s highly recommended that you interlink your social media.
  • The early days may be slow, but by using free access to social media platforms, you can learn how social media can help local SEO. 
  • Using social media can be a game changer for your local SEO efforts.

Navigating the Social Media Landscape

When focusing on local SEO, being present on multiple platforms and being active on those platforms is key. Search engines will only show visitors those businesses that the search engine thinks are active and will fulfill the needs of the visitor. For this purpose, social media is an excellent resource to use on its own and in tandem with your e-com store, website, or blog. 

Finding customers is tough, whether you are using physical marketing or digital marketing. However, SEO is challenging, it has a compounding benefit. The early days may be slow, but by using free access to social media platforms, you can learn how social media can help local SEO. 

Google My Business 

Google My Business (now known as Google Business Profile) is a powerful platform made especially for small businesses. What makes it so powerful is the fact that it is integrated with many other Google services, such as Google Maps and Search Console. If you have a good Google My Business profile, it will show up (and rank higher) in more Google services. This makes it easier for potential customers to find you and Google even recommends your business more generously. 

If you haven’t set this up, Google may have already created one for your business. All you need to do is claim the profile and start optimizing it. Otherwise, create a fresh profile and get started. 

Make sure you fill out all the required information, make it as accurate as possible, and use keywords in your business description to help your profile rank better. 


After Google, Facebook is the next big platform. In terms of user count, it’s the biggest social media platform, and by quite a margin. At the bare minimum, you should have a good Facebook page for your business. Again, this should have all the important information and should be up-to-date and consistent with how your business currently operates. 

It’s also highly recommended that you interlink your social media. Your Google Business Profile should have your Facebook handle and vice versa. This will help with retention, and each visitor will have access to more of your digital resources (which helps with engagement). Search engines also see you as an authority when you have a broad presence over the internet, and the information is consistent across all channels. 

Social Media 

If you can spare more time and want to expand ‌you can always start off with other social media platforms such as Twitter, Reddit, Quora, TikTok, or anything that resonates with your business/product. 

With the free membership, just using multiple social media platforms will work wonders in getting you more traffic. When you’re ready, you can always start investing in ads and other paid media to drive more traffic to your digital media. However, before using paid marketing, ensure your digital media is completely optimized, so you get only the best quality traffic. 


Engagement is important, whether replying quickly to comments and messages or just giving a thumb up to reviews that people leave. It shows search engines that your business is active online and improves customer experience and retention. Ideally, you want to be responding and interacting with every bit of communication that you receive. This can be tough to do on multiple channels, but there are dedicated apps that can help you with this task. 

Learning how social media can help local SEO can be a game changer for your business. Without spending much, you can drastically improve the amount and the quality of traffic you get through digital marketing channels. If you want to get the benefits of social media and local SEO today, then call Valorous Circle. We can help you get ranked on the front page with our many years of experience!

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