Content Summary:
- There are mixed views about using AI (artificial intelligence) on websites.
- There are some benefits of using AI.
- Google has also clarified that it is against some AI-generated content and may penalize machine-made content.
- However, if an AI-generated blog truly offers the quality that Google is looking for, then it may be ranked.
- Whether Google will penalize a site based on who wrote the content is a highly contested matter, with experts sharing mixed views.
With the launch of systems such as ChatGPT-3, AI has taken the spotlight. People have been talking about AI for years, but it is only now that the average user and business owner can experience the capability of this technology firsthand.
AI platforms such as ChatGPT-3 are Natural Language Processing (NLP) systems, which means they are great at using language just like humans. Currently, they do this through text. Since websites and blogs rely on text, many people are curious about the implications of using AI-generated content on their websites. There are mixed views about using AI on websites. Here are some interesting things you should know.
Benefits of AI for Your Business Website
There are some benefits of using AI for websites. These include:
Save Time and Money
They are extremely powerful algorithms that are run by just as powerful hardware and are extremely quick at what they do. You can give an AI system just a few lines and easily get a full-length essay created from that input.
In just a matter of seconds, you have well-written and even grammatically correct content. In comparison, paying a human writer entails all kinds of challenges and also costs significantly more. Currently, systems like ChatGPT-3 are completely free to use. For businesses, this could mean incredible savings in cost and time.
Customized Content
AI systems can be ‘taught’ what kind of audience they are writing for and can then customize the writing style to make it more engaging for that audience. In this way, you could have content that is customized to different audiences, and you could do it through a single system for very little money if any at all.
This costs money to do through human writers, as you need a seasoned writer to get that quality. However, even a seasoned writer can only write for a particular audience and won’t be able to customize their style to suit every kind of audience like an AI.
Limitations of AI for Your Business Website
There are some drawbacks of using AI on your website that you should also keep in mind. These include:
Quality
While AI will write grammatically correct content, this doesn’t mean that the facts, figures, or even the ideas in the content will be true. AI does have access to real-world information, but when it comes to ‘crafting’ its own storyline, it can come up with some rather absurd plots.
The content must be double-checked to ensure it is technically sound and factually correct. It is best not to rely on everything that the AI system writes.
Human Element
Human writing has a certain feel to it. This makes the writing of one writer different from another. It is what makes each human-made bit of art unique. This is something that AI cannot replicate.
AI content can sound a bit ‘flat.’ sometimes, you will also notice repetition and redundancy in the content, and it just doesn’t have the same impact that human-made content does.
How AI-Generated Content Can Impact Google Rankings
Search engines and Google, in particular, claim to only rank content that offers real value to the user. Google has also clarified that it is against AI-generated content and will penalize machine-made content. However, if an AI-generated blog truly offers the quality that Google is looking for, then it may be ranked.
Whether Google will penalize a site based on who wrote the content is a highly contested matter, with experts sharing mixed views.
There have been cases where AI-generated websites have ranked well, but there have also been cases where they have been penalized. To get real results, try it out for yourself and see how it goes. If you need help with local marketing or wish to speed up your results, call Valorous Circle. We have proven methods based on years of experience that will help your business rake in leads.
