Rebranding your business can be a frustrating and time-consuming process, especially when it comes to updating your online presence. With so many different tools and platforms to consider, it’s easy to become overwhelmed and unsure about where to start. You may find yourself asking questions like: “What do I need to update on my Google Business Profile?” “How do I update my website and ensure it reflects my new branding?” “What about my social media profiles, Google Analytics, and Google Ads account?”

We Created A List For you

If you’re feeling lost, don’t worry – you’re not alone. Many business owners struggle with the same questions and challenges when rebranding their business. That’s where we come in. As experts in all things Google, we’re here to help guide you through the process and ensure that your rebrand is reflected accurately across all Google tools. By following our expert guidance, you can avoid costly mistakes and ensure that your online presence remains consistent and effective.

In this article, we’ll explore ten things you need to consider when rebranding your business and Google. From updating your Google My Business profile and website to promoting your rebrand, we’ll cover all the essential steps you need to take to ensure a successful rebranding effort. By following these steps, you’ll not only update your online presence but also build a stronger and more recognizable brand identity that resonates with your customers.

So, if you’re ready to start your rebranding journey and want to ensure that your online presence accurately reflects your new branding, keep reading. We’re here to help you every step of the way.

Update Your Google My Business Profile

Your Google Business Profile is one of the most critical components of your online presence on Google. When you rebrand your business, the first thing you need to do is update your Google Business Profile. Your Google Business Profile is the listing that appears when customers search for your business on Google Maps and in Google Search results.

To update your Google Business Profile, log in to your Google Business Profile account and select the location you want to edit. Then, update your business name, address, phone number, and website URL. You should also update your business hours, description, and any other relevant information to ensure that it accurately reflects your new branding.
One new feature of Google Business Profile is the ability to add attributes to your listing, such as “Women-led” or “Black-owned.” Adding these attributes can help customers find and support businesses that align with their values, so be sure to update your profile with any relevant attributes.
Another important aspect of updating your Google Business Profile is verifying your new business name with Google. Verifying your business name will ensure that your new name appears correctly on your Google Business Profile, Google Maps listing, and other Google tools. To verify your business name, you may need to provide additional documentation, such as a business license or tax ID.
Finally, once you’ve updated your Google Business Profile, be sure to respond to any questions or reviews related to your rebranding effort. This will show your customers that you are committed to transparency and excellent customer service, and it will help maintain their trust in your business.

Overall, updating your Google Business Profile is a critical step in rebranding your business on Google. By ensuring that your profile accurately reflects your new branding and verifying your business name, you can maintain your online presence and attract new customers to your business.

Update Your Website

Your website is the hub of your online presence, and it’s essential to ensure that it accurately reflects your rebrand. Updating your website with your new business name and branding can take time, but it’s a critical step in ensuring that your online presence remains consistent and effective. Here are some essential items to consider when updating your website during a rebrand:

Update your website URL: If your new business name includes a change in your domain name, you’ll need to update your website URL. This can involve purchasing a new domain name and setting up redirects from your old URL to your new URL.
Update your website content: Make sure to update your website content with your new business name and branding. This includes your homepage, About Us page, contact page, and any other pages that mention your business name.
Update your metadata: Your metadata, including your page titles and meta descriptions, is essential for your website’s search engine optimization. Make sure to update your metadata to reflect your new branding and use relevant keywords to improve your search engine rankings.
Update your Google Search Console: Google Search Console is a free tool provided by Google that helps you monitor and maintain your website’s presence in Google search results. Make sure to update your website URL in Google Search Console to reflect your new business name and branding. This will ensure that your website continues to appear in search results for relevant keywords.
Update your internal links: Make sure to update your internal links, including your navigation menu and any links within your website content, to reflect your new business name and branding. This will ensure that your website is easy to navigate and that all links are working correctly.
Update your external links: If other websites have linked to your website, you may need to reach out to them and ask them to update their links with your new URL. This will help maintain your website’s traffic and search engine rankings.
Update your social media links: Make sure to update any social media links on your website to reflect your new business name and branding. This will ensure that customers can easily find and follow your social media profiles.

By following these steps, you can ensure that your website accurately reflects your rebrand and remains an effective tool for attracting and engaging with customers. Taking the time to update your website during a rebrand can be time-consuming, but it’s an essential step in ensuring that your online presence remains consistent and effective.

Update Your Google Ads Account

Google Ads is a powerful tool for promoting your business online, but it’s essential to ensure that your ads reflect your rebrand accurately. Failure to update your Google Ads account can lead to wasted ad spend and ineffective ads. Here are some essential items to consider when updating your Google Ads account during a rebrand:

Update your account name: Updating your account name is an essential first step in ensuring that your Google Ads account reflects your rebrand accurately. Make sure to update your account name to your new business name and branding.
Update your campaign names: Your Google Ads campaigns should reflect your new branding, so make sure to update your campaign names accordingly. This includes any display or video campaigns you’re running as well.
Update your ad copy: Update your ad copy to reflect your new business name and branding. This includes updating your ad headlines, descriptions, and any ad extensions you’re using.
Update your landing pages: Make sure that your landing pages reflect your new branding and are consistent with your ad copy. This includes updating your landing page URLs to reflect any changes to your website URL.
Update your tracking codes: If you’re using tracking codes in your Google Ads campaigns, make sure to update them to reflect your new business name and branding. This will ensure that your tracking is accurate and that you can measure the effectiveness of your ads.
Update your budgets and bidding strategies: If you’ve changed your business name, you may need to adjust your budgets and bidding strategies to reflect any changes in your business. Make sure to review your budgets and bidding strategies to ensure that they align with your new branding and business goals.
Monitor your performance: After you’ve updated your Google Ads account, make sure to monitor your performance closely. This will allow you to make any necessary adjustments and ensure that your ads are effectively promoting your business.

By following these steps, you can ensure that your Google Ads account accurately reflects your rebrand and continues to be an effective tool for promoting your business online. Taking the time to update your Google Ads account during a rebrand can be time-consuming, but it’s an essential step in ensuring that your online presence remains consistent and effective.

Update Your Google Analytics Account

If you use Google Analytics to track website traffic and user behavior, it’s essential to ensure that your account accurately reflects your rebrand. Updating your Google Analytics account can help ensure that your data is correctly labeled after the rebrand and that you can effectively track your website’s performance. Here are some essential items to consider when updating your Google Analytics account during a rebrand:

Update your account name: Updating your Google Analytics account name to reflect your new business name and branding is an essential first step. This will ensure that your account is accurately labeled and easy to find in your Google Analytics dashboard.
Update your properties and views: If you’re using the previous version of Google Analytics (Universal Analytics), make sure to update your properties and views associated with your account to reflect your new business name and branding. This includes any properties associated with subdomains or microsites.
Consider upgrading to GA4: If you haven’t already, consider upgrading to the latest version of Google Analytics, GA4. GA4 provides a new way to collect and analyze data, including advanced machine learning capabilities, cross-device tracking, and more detailed event tracking. Upgrading to GA4 will ensure that you’re using the latest and most advanced version of Google Analytics, and it will also help you to better understand customer behavior across multiple devices and platforms.
Update your tracking codes: If you’re using the previous version of Google Analytics (Universal Analytics), make sure to update your tracking codes to reflect your new business name and branding. This will ensure that your data is accurately labeled and that you can effectively track the effectiveness of your marketing campaigns.
Monitor your performance: After you’ve updated your Google Analytics account, make sure to monitor your performance closely. This will allow you to make any necessary adjustments and ensure that your website is effectively tracking user behavior and website performance.

By following these steps, you can ensure that your Google Analytics account accurately reflects your rebrand and continues to be an effective tool for tracking website performance. Upgrading to GA4 will provide you with additional benefits and capabilities that can help you gain a deeper understanding of your website and customer behavior. Taking the time to update your Google Analytics account during a rebrand can be time-consuming, but it’s an essential step in ensuring that your online presence remains consistent and effective.

If you use Google Ads, update the name of your account and any associated campaigns and ad groups. You should also update any ad copy that includes your old business name. Failure to update your Google Ads account can lead to wasted ad spend and ineffective ads.

Update Your Google Search Console

Google Search Console is an essential tool for monitoring your website’s performance in Google search results. It allows you to track your website’s search engine rankings, identify issues that could be impacting your website’s visibility, and receive alerts about critical website errors. Here are some essential items to consider when updating your Google Search Console account during a rebrand:

Log in to your Google Search Console account: If you haven’t already, log in to your Google Search Console account to begin updating your website URL and any associated data.
Update your website URL: Make sure to update your website URL in Google Search Console to reflect your new business name and branding. This will ensure that your website continues to appear in search results for relevant keywords.
Verify your new website URL: If you’ve changed your website URL as part of your rebrand, make sure to verify your new website URL with Google. This will ensure that Google recognizes your new website URL and accurately reflects it in search results.
Submit a sitemap: Submitting a sitemap to Google Search Console can help ensure that your website’s pages are indexed correctly and that your website appears in relevant search results. Make sure to submit an updated sitemap that reflects your new business name and branding.
Monitor your performance: After you’ve updated your Google Search Console account, make sure to monitor your performance closely. This will allow you to make any necessary adjustments and ensure that your website is effectively optimized for search engine rankings.

By following these steps, you can ensure that your Google Search Console account accurately reflects your rebrand and continues to be an effective tool for monitoring your website’s performance in Google search results. Taking the time to update your Google Search Console account during a rebrand can be time-consuming, but it’s an essential step in ensuring that your online presence remains consistent and effective.

Update Your Google Reviews

Your Google Reviews are an essential aspect of your online reputation, as they can influence potential customers’ decisions to do business with you. It’s essential to ensure that your Google Reviews accurately reflect your rebrand. Here are some essential items to consider when updating your Google Reviews during a rebrand:

Reach out to previous customers: Reach out to previous customers and let them know about your rebrand. Encourage them to update their reviews with your new business name and branding. You can do this by sending an email, a newsletter, or even a personalized message on social media.
Provide instructions on how to update reviews: Make it easy for your previous customers to update their reviews by providing instructions on how to do so. You can create a step-by-step guide or even a video tutorial that shows them how to update their reviews with your new business name and branding.
Highlight the benefits of updating reviews: Make sure to highlight the benefits of updating reviews to your previous customers. Let them know that updating their reviews can help ensure that your online reputation accurately reflects your new business name and branding. It can also help improve your visibility in search results and increase your business’s credibility.
Respond to existing reviews: Responding to existing reviews can help build trust with your customers and show that you value their feedback. Make sure to respond to any reviews that mention your rebrand and thank customers for their support.
Monitor your reviews: After you’ve updated your Google Reviews, make sure to monitor your reviews closely. This will allow you to respond to any new reviews and ensure that your online reputation accurately reflects your rebrand.

By following these steps, you can ensure that your Google Reviews accurately reflect your rebrand and continue to be an essential aspect of your online reputation. Updating your Google Reviews can be time-consuming, but it’s an essential step in ensuring that your online presence remains consistent and effective.

Bonus Rebranding Tips!

Update Your Email Signatures

Your email signature is a simple but effective way to ensure that your rebrand is reflected across all your communications. It’s essential to update your email signature with your new business name and branding to maintain a consistent online presence. Here are some essential items to consider when updating your email signature during a rebrand:

Update your name and contact information: Make sure to update your name and contact information in your email signature to reflect your new business name and branding. This includes your email address, phone number, and any relevant social media handles.
Include a call-to-action: Include a call-to-action in your email signature that encourages recipients to visit your website or contact you for more information. This can help drive more traffic to your website and increase engagement with potential customers.
Use a professional email signature generator: Using a professional email signature generator can help you create a polished and professional email signature quickly and easily. Some popular options include WiseStamp, Newoldstamp, and HubSpot’s email signature generator.
Incorporate your logo and branding: Make sure to incorporate your logo and branding into your email signature to maintain a consistent look and feel across all your communications. This can include your brand colors, fonts, and any relevant imagery or graphics.
Keep it concise: Make sure to keep your email signature concise and to the point. Including too much information can make your email signature cluttered and difficult to read.

By following these steps and using these online resources, you can update your email signature quickly and easily during a rebrand. Updating your email signature is a simple but effective way to maintain a consistent online presence and ensure that your rebrand is reflected across all your communications.

Update Your Social Media Accounts And Get Engagement

Updating your social media accounts is an essential part of a successful rebrand. Social media is where most of your customers spend their time online, and it’s important to ensure that your accounts reflect your new business name and branding. Here are some essential items to consider when updating your social media accounts during a rebrand:

Update your profile information: Make sure to update your profile information on all your social media accounts, including your business name, profile picture, cover photo, and any relevant bio information. This will help ensure that your new branding is reflected consistently across all your social media accounts.
Update your usernames and handles: If you’ve changed your business name as part of your rebrand, make sure to update your usernames and handles on all your social media accounts. This will help ensure that your customers can find you easily on social media.
Update your links: Make sure to update any links to your website or other online profiles in your social media accounts. This will ensure that your customers can easily find your new website and other online profiles.
Get engagement: Once you’ve updated your social media accounts, it’s essential to get engagement from your followers. Encourage your followers to engage with your posts by asking questions, running polls, and sharing engaging content. This will help build excitement around your rebrand and increase engagement with your brand.
Here are some essential social media accounts to update during a rebrand:
- Facebook Page
- Twitter
- Instagram
- LinkedIn Company Page
- Personal LinkedIn Profiles
- Pinterest
- YouTube Channel
To make it easier to update your social media accounts during a rebrand, consider using a graphic design program like Canva.com.

By following these steps and using social media management tools, you can ensure that your social media accounts accurately reflect your rebrand and engage with your followers effectively. Updating your social media accounts during a rebrand is an essential step in maintaining a consistent online presence and building a strong brand.

Promote Your Rebrand

Promoting your rebrand across your marketing channels is essential to ensure that your customers know about your new business name and branding. Promoting your rebrand can help create buzz and excitement around your business and attract new customers. Here are some essential items to consider when promoting your rebrand across your marketing channels:

Create a press release: Creating a press release is an excellent way to generate buzz around your rebrand. Use a press release to let the media know about your rebrand and any significant changes you’ve made to your business. Make sure to include your new business name and branding in the press release.
Send an email newsletter or two: Sending an email newsletter to your subscribers is an excellent way to promote your rebrand. Use your newsletter to let your subscribers know about your new business name and branding and any significant changes you’ve made to your business. Make sure to include a call-to-action that encourages subscribers to visit your website or contact you for more information.
Use paid advertising: Using paid advertising can help generate buzz around your rebrand and attract new customers. Use paid advertising to promote your new business name and branding across different platforms, including Google Ads, Facebook Ads, and Instagram Ads.
Here are some tips to make it easier to promote your rebrand across your marketing channels:
- Use a consistent message across all your marketing channels.
- Use engaging visuals that reflect your new branding.
- Use social media management tools to schedule posts and monitor engagement.
- Use email marketing tools to create and send newsletters.
- Use advertising platforms’ targeting options to reach your ideal audience.
- By following these steps and using these tips, you can promote your rebrand effectively and attract new customers to your business. Promoting your rebrand is an essential step in creating buzz and excitement around your new branding and maintaining a consistent online presence.

We Hope This Helps!

Thank you for taking the time to read this guide on rebranding your business and updating your online presence with Google. We understand that the process can be overwhelming, but with the right preparation and execution, it can be a transformative experience for your business.

At Valorous Circle, we specialize in digital marketing services that can help make your rebranding process as smooth and successful as possible.

To learn more about how Valorous Circle can help you with your rebranding and digital marketing needs, please contact us today. Let us help you create a strong online presence that accurately reflects your new business name and branding.

Rebranding your Business and Google: Important Things to Consider