Content Summary
- Whether you are selling products or services and regardless of whether you are selling to a local or international audience, reviews make a massive difference to your business.
- There are countless other platforms you can list your business on, and many of these will be review sites that cater specifically to businesses in your locality or country.
- If you aren’t already listed on these sites, then it would be a good idea to set up an account and display your business on review sites.
- Investing in a review management tool will help you keep things organized.
- Many of the latest review management systems allow you to track reviews and even reply to multiple reviews at once.
Do Google Reviews Help SEO Ranking?
Whether you are selling products or services and regardless of whether you are selling to a local or international audience, reviews make a massive difference to your business. How well your business is rated and the kinds of reviews that your products and services get play a big role in helping potential customers decide whether they want to do business with you.
Nowadays, since nearly everything is available online, people will look online for reviews of even the smallest thing, whether they buy online or offline. By using these tips, you can use your customer’s reviews as assets that will help you get more customers in the future and improve the conversion rates of visitors.
Local Listings
You may have a Google Business Profile (GBP) setup, but that is only one platform, albeit an important one. There are countless other platforms you can list your business on, and many of these will be review sites that cater specifically to businesses in your locality or country.
If you aren’t already listed on these sites, then it would be a good idea to set up an account and display your business on review sites. Here you will face competition because many other similar businesses will be listed, but if you can make yourself stand out through solid reviews, that shouldn’t be a problem. You also get more visibility as many customers will specifically look at review sites when choosing whom they should do business with.
Engage with Reviews
Reviews can be used in a variety of ways. One of the best things you can do is to show people looking at reviews and the people posting reviews that you appreciate the time they took to write them and that you are taking their comments into consideration.
Replying with a ‘thank you’ or ‘we look forward to working with you again’ helps to build a more positive image of your business. People who have posted the review will appreciate the response, and visitors will also be more inclined to work with a business that is active and communicative with its clients.
Monitor Reviews
Once your business gains momentum, reviews will start flowing in at a faster rate. When you are selling hundreds of different products daily, it can be very challenging to keep track of reviews on multiple platforms. Investing in a review management tool will help you keep things organized.
Many of the latest review management systems allow you to track reviews and even reply to multiple reviews at once. This reduces the time and money spent on review management and ensures that no review goes unnoticed.
Active Review Acquisition
As you are scaling your business, there is no harm in asking customers to leave you a review. This is quite easy to do, especially for online customers, since the review section can easily be integrated into the buyer journey.
Being present on multiple platforms, especially review sites and platforms such as GBP, also helps in getting more reviews. Many of these platforms, including GBP, will automatically ask a visitor/buyer for a review of the business or product later.
People will look at the price, tech specifications, FAQs, and other things as well, but reviews of real people who have used the product/service they are interested in have a different impact on potential customers. Yes, Google reviews will help your SEO ranking. Why? because reviews are the digital version of word-of-mouth recommendations, and the more you have, the better your business will spread. Of course, the focus should be on providing quality products/services to get good reviews. If you want to speed up this process, then call Valorous Circle. We can help you get ranked on the front page with our many years of experience!
