Do you want to increase your conversion rate? Follow these landing page best practices to make sure your visitors turn into customers.
Four Landing Page Best Practices to Convert Visitors to Customers
1. Keep It Simple
The purpose of a landing page is to create a very specific response from a visitor. Thus, you need a design that encourages that response. A simple design, including full-width content and a lot of white space, reduces the number of distractions a visitor might face and points them toward your desired action.
2. Grab Their Attention
With humans’ attention spans falling short of goldfish now (only eight seconds), you don’t have much time to make sure visitors do what you want them to. To capture their interest, you need a simple design, beautiful and relevant imagery, and compelling copy. First, create a headline that makes them keep reading. Then, create content that converts them.
3. Make It Fast
The longer your site takes to load, the higher your page abandonment rate will be. If you want people to read your content and take action on any page of your website, you must keep your load times low. As mentioned in step two, people have incredibly short attention spans. If your page takes too long to load, they will visit a different website that can deliver what they need.
4. Provide a Clear Call to Action
You created your landing page for a reason, now make sure your visitors follow up with the intended action you had in mind by clearly laying it out for them. The simplest way to get people to sign up for your email list, buy your product, or whatever you’d like, is to ask them to do it.
Do you need a new landing page built, but don’t know how to do it? Do you need copy for a landing page? Valorous Circle is here to help. Call us today to find out more about how we can work with you to increase your landing page conversion rate.
