Cracking the Leadership Code: Secrets to Building a High-Performance Team with James Elliot

NLPs a very, large field and body of work techniques, ways of looking at things differently and, ways to to, to, model the most successful people in the world and, model their behaviors and, have excellence in, modeling or rather modeling excellence. And then recreate it in ourselves. So if they do that and they’re really successful by definition, if I do similar things myself, then I should be wildly successful too. So that’s where where, NLP came from. Modeling and studying the most successful people, leaders, captains of industry therapists, entrepreneurs, coaches, CEOs, you name an athletes in the world, an N L P, which stands for Neuro Brain Neurolinguistic Language programming.

And I often refer to it as neurolinguistic reprogramming as well, because it can also reprogram a ud83dudccd lot of our limitations

Hi, and welcome to the 91 Day Success Podcast. I’m Jonathan, and I am thrilled today to have just an amazing guest with me. We’ve got with this James r Elliot, and he’s an author, he’s a coach, he’s a business leader. James and I have had a number of conversations leading up to this, and I’m just so excited to be able to interview him today and to share some of his expertise.

James, as we get started, could you give everybody kind of the 32nd elevator pitch of. Who’s James Elliot and, why are we chatting today? For sure. For sure. So again, my name’s James Robert Elliot. I tell people I’m a communication influence persuasion and trust trainer. I teach and train on, on these principles.

And I love working with different business leaders cuz it helps you again, close more sales, inspire your team, get more done in less time and, end any self-doubt or imposter syndrome, hesitation, procrastination. That prevents us from going out there being real and authentic and, inspiring people, either if it’s our teams who do their best, if it’s our clients who do business with us, if it’s people that support you, fund you, whatever it is.

So it’s, taking your brain and upgrading the programs in our brain, our habits, behavior back in certain habits to get in our way and, being able to transform that. And that way you do what you need to do to be successful. Not to mention the wildly influential, wildly persuasive and how people were really coming to you begging to do business with you.

That’s what I do. Oh, that’s amazing. Awesome. Thank you so much. Let’s, start by giving some backstory here. So James, can you tell us a little about what your journey and how did you get involved in the fields, like N L P training and the life coaching and the leadership development?

How, do you stumble into that field? Tell us a little bit about that. That’s a great question. I had a corporate career many years. I was at ibm been part of 10 years. I was at a company called Nobel as well for about four years or so. So I’d had a pretty long corporate career. Different roles, communication, sales, leadership roles, communication roles and, supporting a lot of the roles and the roles that loved and roles we’re supporting people our, resellers, our business partners, supporting others.

And empowering others to, to do well. And thus by default we did well. So I’ve always loved supporting people, helping people, empowering, if you want to use that word, people helping people win. I’ll leave it at that. Helping people win. And a day came and I laid off in the height of my career twice, actually, not once, but twice.

So I looked up at this guy and said, whoever or what are you, whoever you are, I get it. I understand. Get the point. And because I, had been having signs, things changing, things happening that I didn’t like, things that were bugging me. We often get messages from the universe, right? And there, there are little pebbles at first, then the bigger stones, and then they’re like kinda rocks and then boulders and, then we might have something big blew up in our lives to, to tell us, Hey, this is pay attention.

This is not for you anymore. This is not what’s made to do. And I wanted to make a bigger difference. I wanted to help people. So I started my business. And I was taking a bunch of courses at the same time. That added on to a lot of the university courses I had on psychology, consumer behavior, human behavior.

So a lot of courses including SharePoint, N L P hypnotic Language for Business, a lot of marketing language marketing courses, some other really cool tools I got into being, being a coach being a trainer, and finding my, my My stride in being a speaker and the leader. And at that point I just, I love teaching.

I love training. I love doing things like this, being in front of people I’m alive when I’m in front of groups and just teaching them how to really excel in their roles, upgrade the programs in their brain that prevent them from success and then change that to enable them to have lots of success.

Any, again, the influential be Rob, be real. Be unapologetically them and be as attentive as you can be now where other people are gonna magnetize towards you. They’re gonna gravitate towards you. They’re gonna like you and trust you versus the BS that a lot of people put out because we’re afraid of what people think about us or afraid to be made fun of, or afraid that people that talk about us and people are gonna talk about us anyway.

Might as well be you, might as well be real. So that’s how I got to this role. My business was an evolution as well. I’ll keep it fairly succinct but the business hat has become an evolution. And again, now being a trainer and speaker understanding and learning that I love groups, love training, love speaking.

And here we are, been having a lot of fun and speaking in training again right now. Awesome. I, love that. Thanks so much for sharing all that. Talk to us a little bit, James as, an experienced speaker and trainer. What are some of the common challenges that you see business leaders facing today?

And any tips on how they can begin to overcome some of those? And particularly if you would I’d love to hear your perspective on imposter syndrome, for sure. Yeah, that’s a really good one to speak about. A lot of it is either, either we are not being authentic and so people are not resonating with us because if we’re not authentic, we’re not being the real burden of us.

People can tell that. They can tell our, thoughts and our words and our actions are not congruent. And which is a big thing. You, do one thing and you say another, or you say one thing and you do another. People are gonna lose respect for you. They, I don’t see you as congruent.

They don’t see you as an authority and you can break a lot of trust. That used to happen a lot in the corporate world. We would see a leader again, say one thing, do another, or say they would do something and not do it, or vice versa. And you instantly kill or poor. You kill trust. You kill any leadership ability you have, and then you must rule by the iron fist.

Versus ruling by, being positively influencing people and having people want to do their best for you. When you do, when you lead and, have people wanna do their best, they’re excited to work with you, they’re excited with, who you are, who you stand for, and you’re communicating who you stand for.

I guess the, what you stand for. And back to your question, the biggest, some of the biggest challenges is not communicating what you stand for. Not standing for something because people will follow you when you stand for something. This is what I stand for, this is what I want to create, this is who I am, this is my vision.

People get on board with that, not everyone. And those, the ones will either leave or maybe you need to fire. They’re completely not, seeing your vision or, who you are, who you want to be or you want to take the business. Then it may be may be time for them to seek somewhere else where, they are more aligned.

So that’s one of the biggest things as well. Again, Not walking the talk because people are so sick of, BS these days. Inauthentic leadership these days, a lack of humanity in the workplace, whether it’s a small business or big business. And, people are sick of being treated like a number like a vehicle or a means to an versus an actual person, a human that we can develop and, see their greatness, which helps them, but it also helps the business because they do better and the business does better because they.

So those, are some of the biggest biggest blocks and biggest challenges I see out there. Mistakes. And, the other one is people and leaders, especially not doing the inner work. Leaders are learners and are the best leaders, are learners, I should say. And always learning and not just reading a book, but also doing the inner work on, what prevents us, our own hangups, our own self-doubt, our own fears or worries or what will people think about us.

People like me or not, will they like my leadership? Will they like what I say? And that, prevents it. And then of course, managing the imposter, sinor again, the mistake they make is not managing the imposter sinner and which is, like a virus that stops you from doing a lot of things.

And, it’s often the status quo. And we keep our heads down as leaders. I used to do that too. Keep your head down. Do the job, do the busy work, get the job done, and we wonder why we’re not getting these big promotions and, other people are being normal motored up over us. It’s just cuz we’re doing the little things, little work.

We’re not speaking out and we’re not contributing, we’re not making ripple making noise, whether it’s right or wrong, whether people agree or not. We’re not making noise and, making waves and causing change and with the intention to help. And so that’s a big thing too, as leaders do, which is heads down focus on the task focus leadership.

Never gets you anywhere, never gets your people anywhere. It doesn’t get the right respect as well. Just making sure everyone’s on task or you’re on task or everyone’s doing their cogging the wheel or hammering the, peg in the hole. I would say that’s another big mistake is, doing that and instead of, and what, you want to do is developing your people and Bezier said the done, although developing your people and, By that way, you also develop yourself and you develop your help. Do people win when you win by default because you’re recognized for having a kick ass team, you’re recognized for being a leader, change maker, getting results. I find a lot of leaders focus too much of themselves and ironically, they focus too much of themselves in an effort to get a raise, get a promotion, get a client, get a team, and it actually does the opposite.

By focusing too much on themselves and looking only at their own stuff, it actually. Prevents their success cuz their team is not winning. And if the team is not winning, the leader is not winning. So those are a few things that I see. And again, treating people like numbers. People are people. They want to be heard, they want to be seen.

And if you have someone feel that they’re heard and seen by you as a leader, whether you’re that’s a customer, whether it’s a team member, a staff, a colleague, whoever, it’s even a, higher up. If they feel heard and seen, anything is possible. Really ending is possible. And the people will respect you.

They’ll support you. They’ll help you, they’ll promote you. They’ll buy from you when people feel heard in the seen and in your present. So your, question about imposter syndromes, it’s a big one and, everyone has it. And even the biggest leaders have it. People that say they don’t have it are, I’ll keep this keep this rated our, lying basically people, we all have imposter now.

We all have self-doubt. We all wonder, okay. What are people gonna think? What are people gonna say? What if I do this? What if I do that? What if we get it wrong? What if I fail? What if this fails and that fails? We can be highly competent leaders. Yes. And everyone has a bit of self doubt. Everyone has a bit of imposter syndrome that is there, and imposter syndrome is, just really a fancy word for, self-doubt and, wondering if we are good enough.

The old human condition of, am I good enough? Am I worth it? Am I good enough? Enough us and this, deep belief or, concerned and thinking that we’re not good enough. So that keeps our heads down for head because we don’t feel good enough. So we don’t go for it.

We don’t go fake. We were not bright and bold speaking on communicating whether we’re right or wrong, contributing whether people like the idea or not leading, whether it works or not, or going in a certain direction, whether it works or not. So the, imposter system, again, is like a virus that gets in there.

And it literally kills, like viruses do. It kills your, success. It kills the success of your team as well. Cuz if we feel we’re imposters who am I? Who am I to lead others, who I to teach others who I to influence? Others who I to help my, team members when they’re struggling? Again, then it’s like a virus that gets in your way and literally will kill your own success because your people are not winning it private.

They may be hammering the peg in the hole and cranking the wheel in a metaphor as it close. They, will never be wildly successful and thus you will never as well if you let that eau signal keep you stuck. So seek resources, seek help, leadership, speak out anyways, be okay. Not knowing everything in front of your team.

You don’t have to be a know it all, say, I don’t know. I’m gonna go find the answer. And again, I promise you listening and being present to your customers, your teams, please listen to people, your customers teams, and be present. When you’re listening, not often space or worried about God knows what, be present with people and, by, by that alone, by doing that alone, you will be dramatically, different from 95% of other people in the world.

If you present, listen, have people feel heard, feel seen repeat back verbatim what they’ve said so you know you’ve got it and so they understand that you got it and you listen to just repeat back verbatim what they said. It is one of the biggest tips I have and, Join Positive syndrome, find ways to work on yourself.

We can talk a bit about some of the tools that, that I use, whether it’s NLP or a timeline or creating a future, if you wish. We can talk a bit about that later, about how to affect positively positive syndrome or, self-doubt. But those, are some of my initial thoughts on knowing your questions.

Awesome. I think that’s a great insight and, my next question may lead into some of those techniques, but you talked about. How great leaders are learners and the importance of that ongoing and continuous learning in both personal and professional development. What resources or avenues do you provide or do you recommend that leaders look at to help along that learning journey?

That’s a great question as well. There, there’s books. Books are always a good way. I, love. Whether it’s Quick Reads, whether it’s blinkers, there’s a million apps, a million quick reads. I like blinkers cuz it’s not too quick of a read that it’s like, all right, this one page is not, cannot tell me everything about the book Anyways, there’s lots of different apps, quick reads, speed reads, calls, notes.

Some are better than worse. It’s better or worse than others. But again, if you like the, if I like the quick lead, then usually I’ll buy the book. Or if I think I got enough from it, then I won’t. But it gives me a way to read lots of books. You even told me about a tool on my podcast yesterday tool to basically summarize videos of someone or videos or trainings.

And I think you even said they’ll summarize eBooks as well. Remind us actually, if you don’t mind remind us what that tool Yeah, no, abso absolutely. So yeah, it’s a, brand new AI tool. A lot of my viewers know I’m into a lot of the AI tools and how, do we use them not only to make ourselves more efficient, but to better serve our clients.

And. Provide them with more value. As James, I’m a huge believer if we provide our customers with more value that’s going to benefit our team, our business, our leadership, everything. And the tool I just discovered is called Harpa Do ai. It’s H A R P a.ai, and it’s a Chrome extension. That utilizes chat, G p T.

But the neat thing is, and James and I talked about this on his podcast, is the ability if you’re like me, James, you probably get videos every day from people going, Hey, you should watch this or this. Yeah. Or you just see things you’re interested in because there’s so much great content, but I don’t have enough hours in the day to watch it all.

You can go to a video with Harpa and pull that Chrome plugin up and say, summarize the video, and it will literally analyze that video and it’ll give you bullet points out of it. And it’s amazing because this happened after our podcast yesterday, but Google yesterday did a huge release on all their new UI technology.

It was almost a two plus hour keynote speech. I didn’t have time to read to watch two hours of Google’s keynote but I was very interested in what was in there. I was able to go to Harpa AI and get about four pages of bullet points in about a minute and a half. Wow. I could then skim the bullet points, pick out the stuff I was interested in.

And learn more. It’s a great tool. Yeah. Thank you for mentioning that. You’re welcome on. As business owners are looking to, learn, what do you believe, James, are some of the essentials that they need to be cultivating and learning in order to thrive in today’s changing landscape? Very, a very good question.

Despite, you mentioned assistant to, literally wa and send. Some bullet points. Points I can do, which is,

but you, raised a good point. I, think it’s important for business leaders to always, again, like I said, be working on themselves. Yes. Learning. Learning about the business. Learning about communication, influence human behavior, consumer behavior but also working on themselves, finding courses that work on self-development.

And I don’t care if someone’s a great communicator or a great influencer or has a high degree of confidence or skill or whatever, we all need to be always working on ourselves. Otherwise, if not, someone is gonna surpass you. And if you’re okay with that, then cool. If you’re not okay with that and, them taking your job.

Or them taking your customers eventually, then again we, always need to be working on ourself, work on what doesn’t work in our life, upgrade the, patterns, the habits, the. Our, operating system, if you will, in our brain that we’ve been programmed with through life. And that’s one of the, one of the big things I do in my course is we upgrade that, operating system and, the behaviors, the programs that, the actions the, patterns, the habits we have that no longer service or that are completely contravening our, success in our business.

And whether it’s I don’t shutting down or shutting up or being too emotional to people or too, rough or not enough, not communicate enough not being powerful enough, not speaking out, not speaking up enough whatever, It’s, whatever it is. I think it’s, a big mistake to not always be working on ourselves.

I think life is a journey. When we’re done, we’re dead. Not to get two upset upon you. But it is, we’re always growing, otherwise someone is gonna outgrow you. To your, point about ai, a lot of people are putting their heads in the sand. Oh, ai no, I’m not gonna learn ai. And, to your point I, wanted to create some lead mapping.

It’s four different ones now. Yes. I’m gonna have to, AI is not to the point yet where I can completely replace me. And I got four lead magnets, freebie book things written in like 10 minutes. And then I’m gonna go in and change it instead of me starting from scratch taking. Learn as how many hours.

But I think you’re right. It’s, a big, important point to be able to, constantly develop and, seek resources, mentors, coaches, you name it. And, as your, point was earlier too, to give so much value, people will be crazy not to stick with you, not to, to love you as a leader, not to buy from you, work with you, refer you those kind and, promote you.

If you’re a corporate leader versus preneur. I think that’s a really, great question. And I want to be clear did I answer your question fully? I’m not sure I did. Yeah. No, I think that’s a great response to it and it just helps. Again, it was looking in general, just for both resources that people can look for as well as what types of skills should they be focused on.

And, that really it leads me to, I, I’m very intrigued with N L P. My, my past, my sales training that I had 20 years ago started talking about NLP and all that, and I’m not sure that necessarily, our audience knows a lot about that. Would you, maybe talk to us a little bit, James, about how do you incorporate NLP techniques into your coaching and training and how N NLP can benefit business leaders in their communication, their decision making, and just even their overall performance.

Right on. For sure. And, it’s a great point. In fact, when I was at ibm, they had IBM sales training. And to your point it was a very, NLP thing. So at least a subset of nlp because

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u200a ud83dudccd NLPs a very, large field and body of work techniques, ways of looking at things differently and, ways to to, to, model the most successful people in the world and, model their behaviors and, have excellence in, modeling or rather modeling excellence. And then recreate it in ourselves. So if they do that and they’re really successful by definition, if I do similar things myself, then I should be wildly successful too. So that’s where where, NLP came from. Modeling and studying the most successful people, leaders, captains of industry therapists, entrepreneurs, coaches, CEOs, you name an athletes in the world, an N L P, which stands for Neuro Brain Neurolinguistic Language programming.

And I often refer to it as neurolinguistic reprogramming as well, because it can also reprogram a lot of our limitationsu200a ud83dudccd

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that we’ve installed in ourself that other people, parents, society, news, you name it, teachers have programmed in us, but who we should or shouldn’t be, who we can or can’t be. Why we can’t do something, why we’re not good enough, why we’re not worth it, whatever the, these deeper beliefs that, we have that keep us stuck.

So nlp. Gives you a really great tool set, and when I talk about influence and teach influence, persuasion, winning trust and rapport in my courses, in my speaking, again, the NLP tools are a great add-on for that. And the principles we learn in nlp are really great principles to, again, sales influence, persuasion leadership to help you be again, just like the best leaders, CEOs, coaches, therapists, mentors, athletes, performers.

And, even like, Socrates, Aristotle, right? Philosophers, one the best people in the world, most successful people in the world. It, gives you tools that they have because they came from that to be wildly successful. It helps you work on yourself. Work, work on your brain your, i imposter syndrome.

Again, the programs in the past that crap in the past were all carrying with us doubts, fears, worries that again, slow us down or stop us. I, don’t believe in procrastination. I don’t believe anyone’s lazy. I actually don’t believe in that. It’s, the doubts, the fears, the worries, and the subconscious stuff.

That’s actually 95% of our brain is, our subconscious or unconscious brain, right? 95%. Our 5% of our conscious mind is our logic rate. I’d like to get a promotion. I’d like to speak out more. I’d like to lose weight. I’d like to get out there and put myself out there and find a great mate. So that’s the 5%.

The 95% is the one that says what if they don’t like me? What if I fail? What if they, they fired me? What if what she doesn’t like me? What if she puts me down? What if? And so the, tools will let you reprogram all the, fears, the worries the, again, the posture syndrome, self-doubt.

And that’s why I love these tools and, in my courses to help win trust. Be a great leader, be influential, sell more. Be more effective. A lot of tools we use and teach our NLP neuro how to understand your brain and other people’s brains so you can, again, become more influential. You can work with people better, you can understand people better and have them support you and, do what you want, so to speak.

Not in a manipulative way, but do what you want. Do what you ask and, follow your leadership if you will. Absolutely. So those are a lot of principles. Linguistic again, communication, power, communication. Here’s an interesting statistic actually. We’re missing anywhere from 60 to 90% of the peak.

We communicate with our message, it goes right over their head due to different learning styles, different communication styles or different information processing styles, and fascinating. So if we could even just double or triple the amount of people that actually hear your message and see your point.

Makes sense of what you’re saying. And then value, you value your, company, your service your, leadership. They value you as a person highly. Everything else is, way, way easier. If I, that’s the only thing I do is help you communicate and, reach to double or triple the amount of people automatically with these tools.

And that’s one big thing NLP helps with. Imagine the possibly imagine the possibilities. You’re, literally, you can change nothing else. You can do nothing else. It just have two to three times the amount of people get it. Understand you here, you value, you see you. Magic happens. Oh, so true. You were just talking about the importance of communication and all that and it made me think as leaders, it’s not only our own mind that we need to take control of and the attitude, but we need to help guide our team.

Can you talk to me a little bit about how do you recommend that business leaders. Apply themselves to effectively motivate and inspire their teams. Because we’re talking leaders here, people that are following leaders. How do leaders effectively motivate their teams? Yeah. Yeah. And there, there’s a great question, and there’s many, ways.

One of ’em John Maxwell talks about the levels of leadership and, being a level five leader, right? So, level one is being known for a boss. You’re a boss. People have to obey you. And there’s different stages being, known for what being known for everything. And then at the top is, being known for, what you represent.

For example, Steve Jobs of Apple or, Elon Musk or Bill Gates or, whoever, right? Sir Richard Branson Matt Mag, Gandhi, mother Teresa. The, level five leadership is, standing for something and people that stand for the same thing and want, what you’re standing for, wanna achieve the things you’re achieving and want to contribute to the things you stand for.

Whatever that is inside and outside of a company, personally and professionally, that’s one of the best ways to attract the best talent. They will gravitate towards you. They will wanna learn everything from you. They will wanna serve and support you and help you win as you help them win because you have a common, I’ll say a common goal.

They, love your vision and they love what you represent in the company. Whatever. It’s, that’s having fun and, having wild success at the same time. Or making a big change, becoming influential and, just everyone being raw and real and stopping what People, stopping worrying, excuse me, about what people think about you.

Whatev, whatever’s gonna be anything, but it’s what you represent. Being a level five leader that John Maxwell talks about. Share it, speak it out. If the business or the people you’re around don’t resonate with that, with what you really stand for, then you’re in the wrong place or you’re retracting the wrong customers.

So being, a leader that. Put out and, speaks from the rooftops, if you will, showed some the rooftops what you represent. There’s a saying, people don’t buy your, what people buy your why. People buy why you do it. And it’s very true. They buy what you’re passionate about and, why you do it.

Anyone can, I don’t sell training or a computer or a phone or a whatever a mouse, anything anyone can sell anything. And it’s, but it’s the why you do it. The why you’re passionate about your, story, your hero’s journey. The rise and fall and what you want to create in the world and in an organization that people resonate with.

That’s why they buy, you buy your thing. That’s why they’ll work with you. Wow. He represents this, she represents this. They represent that. That sounds amazing. I’m totally on board with that. That’s my, that’s what I want to do. That’s what I want, contribute to. I think that’s, one of the biggest success tools and principles be a level five leader.

You showed up in the rooftops what you think. Not everyone’s gonna agree with you. That’s okay. Not everyone’s gonna love you. That’s okay. You, want that polarization and, most of us are. And I was too. I was there, I was so fearful of not being liked. I was a people pleaser. I kept my head down. I, shut up most of the time.

I didn’t contribute and I wasn’t seen as valuable. Heaven big surprise. I wasn’t seen as valuable. I didn’t contribute. I shut up. I didn’t challenge things, didn’t challenge points and that to things. Make didn’t make big leaps, big risks, big decisions cuz I, I was so worried what people thought about me and they wouldn’t like me.

Fast forward to today. Yes, of course, I wanna be a likable person. I want to be influential and make a big difference in the world. Although I’ve, stopped worrying what people think about me. I’ve stopped worrying that there’s people out there that don’t like me. Because when you have that polarization, when that polarization occurs, if some people love me and some people really don’t drive with me, that’s okay.

That’s what you want. You don’t want lukewarm, ah he’s okay. James’s okay. Jonathan’s okay. You don’t want this lukewarm liking this. People are not gonna do their best for you. People are not gonna buy from you. People are not gonna promote you. They’re not gonna support you. It’s just, oh yeah, he’s okay.

She’s okay, they’re okay, whatever. And, there he is. Second thought versus the people that don’t like you, they’ll go away. And people that love you will support you. They’ll follow you. They’ll lie from you. They’ll refer to you. They’ll promote you. They’ll find ways to help you win. So that’s one of the biggest things as well, is just speaker message from the rooftop and avoid worrying what people think about you.

The other thing would be that a lot of leaders I’ve been interviewing, I’m interviewing a bunch of leaders for my new book, world Class Influence, and a lot of leaders say we need to bring humanity back to the workplace, back to business, bring humanity back. A, and I agree, it’s become too much about higher and fire and sales and cutting and margins and this and that without realizing the, bigger effect of all of this stuff.

Killing rapport. Yeah. You made one quarter increase your share prices because your costs are lower, but you’ve cut all the employees, you killed morale and eventually people can get burned out by doing the job of two, three people, your business is gonna go down the toilet.

And we’ve seen that happen a lot. That’s the, other thing too is just to, make sure you’re supporting your people. Make sure you’re, present, you’re listening and bring humanity back. Pre people, like people really listen, really show people you care. Find ways of showing people that you really care about is another big, and call a secret big tip or key that I see a lot of people have the mistake they’re making.

They’re, too busy for something. Everyone’s I’m too busy for that. I’m too busy to manage my employees, too busy to support them, too busy to coach them, too busy to listen to their problems. Whatever my, rebuttal is, that’s why you’re there. You’re not there to button push. You’re there to support and empower your team and in, in re return, they will support and empower you and help you win.

To be very careful about the, I’m busy being busy on other stuff and all the, minutia. Of the, 80 20 rule the, 20% versus work, work on the 20%. That gives you the 80% results, which is your people, whether your clients or your teams. Your, superiors work on that. The, 20% that’ll get you 80% of the results is your people.

Again, like I said, clients, colleagues, teammates, whoever it might be. I think that’s a big thing too, is to work on them, develop them, not Oh yeah. We have a development plan. We talk about once a year or every quarter, really develop people. Really listen, what do you need? Make sure they feel seen and heard.

And again you can nip problems in the bud and stop a problem as it starts without getting big and exploding. And people will love you. They’ll fight for you. They’ll stick around during hard times. They’ll give their best for you, and thus you are going to win. Your team is going to win as well, right?

So be, be, amazing leader. Be a charismatic, thoughtful, caring leader. If you don’t care about people, you’re not gonna make a very good leader. You may be a, boss, you may be a boss that people probably won’t like that much, and they’re not gonna stick around for, you’ll have a lot of turnover and you’ll have just so, performance at best?

No. Actually, again, a level five leader represents something. Stand for something, stand for your team. Stand for. Creating amazing leadership and empowering the, entire company, starting with your team. So those are, those are some of the big principles. And again, walk the talk. Heaven forbid, walk the talk.

People will do 10% of what you say. They’ll do 90% of what you do. So that’s the big mistake I find too people that they’re not walking the talk, right? They’re whatever it is. And we attract people like us. So if we’re being a certain way, we’re gonna attract people like that. Customers, employees.

Physicians situations. So be who you want to be and you attract, be who you wanna attract, and you’re gonna bring those people into your life and your, teams, your clients, whoever you work with will, will respond to you. The, energy that vibe that, that that action, the actions you put out.

But those are some of the, main tips, I think for today. And, based on what we, talked about again, find ways to bring humanity back. To the workplace and really listen to people really listen, I promise you, it can’t go wrong by really by listening to people and creating great deep connected relationships where people love you and they remotely support you, they refer to can’t go wrong.

Fantastic advice. I, think we could dig into that for another hour and, really pull it apart. And I, really appreciate you, you sharing some of those insights. That’s absolutely fantastic. As we mentioned earlier on, James, one of the things we do here is we, because we call it the 91 Day Success podcast, we’d like to ask, let’s change the, hat for just a moment.

And maybe not in your case, cuz you are a coach, so this might fit right in. But if you had to start over, and I think as I shared with you, I I, we base this on a book from Russell Brunson called 30 Days, where he interviewed a bunch of people and basically said, if you had to start over and had 30 days, what would you do?

We didn’t think 30 days was enough, and we liked the number 91 better. So agreed. We said if, you had a thousand dollars and you were gonna start over, what would you do in the first 91 days to build a successful business? Put the foundations in place to be able to do that. Any quick thoughts on that at all?

Yeah, it’s a great question. I, narrow it down by, okay, what am I good at? Who do I wanna help? What, lights me up? Because we could do anything, right? We I, could shovel ditches, or I could plant flowers or something. it’s, really thinking, okay, who do I love to work with?

What do I love to do

the hard way? Because I’ve experienced, and it creates authenticity as well. What am I good at and who do I want to help? Who do I wanna serve? Who do I wanna help? What, who do I wanna work with? And at that point, then talking to them, talking to the people. So many people. Avoid talking to people. Talk to people.

What help do you need? Where do you want to go? How do you want to win? What, are your challenges and struggles? Get out there and talk to people. Take notes. It’ll become a book, by the way. It can become a book, it become a podcast series. It can become blogs. You’re just literally talking to those people’s pains on all your blogs, your podcasts, your tos, your shorts, your lives, your whatever in your book, your ebook, your big book.

Talk to people. Ask them what they want in life, what the challenges are, again, in, in a narrow in the people you want to serve. And if you don’t know who you want to serve, go out and, serve different people or talk to different people who you like hearing from, who you like helping.

Who bores you to cheer us? Who excites you? Who passionate about helping? I love helping leaders because we can make a massive impact by helping leaders if I help. I don’t know, Floris, not there’s anything wrong with Flores, but if I help Flores I’m not sure I’d make the, impact that I want in the world.

So I love working with leaders not to pick on Flos or anything. But it says, I love working with leaders who lights you up. Go and talk to them. Find ways to share value. Find ways to add value, find ways to help them and serve them on a whole new level that they’re, not getting served right now, and what they want, what’s not working what, would they love to have or be able to do.

And then find ways to solve those problems with it. Find ways to effectively, efficiently solve those problems. And some of that is just, Creating content. And I don’t mean hiding. I call it hiding. I don’t mean just literally creating social media content and that’s all you do. You never attend a networking event or never make a phone call or a sales call or anything like that.

Social media is good. Create content, share content with the world and lead them to something have a journey for them. That, that was a great video. Now at the heck do I do. That was a great training. Now what the heck to it is? Here’s, how to continue the journey.

Here’s the next step for you. Here’s the next call, the next course, next video, the next training. The next thing for you is just again, find ways to add value. It doesn’t always have to be with content. It can be events, it can be coaching coaching people too, content with people. What do you need?

So that, that would be one of my biggest things, and finding ways to make it efficient. And a, very good way to do that is, is digitally. Digital articles, search engine optimization all your articles. By the way, all your content will help you with search engine optimization.

Help people find you, especially when you have it transcribed. Speaking of the, tool you mentioned, transcribe things. All the things you do, I would have a text transcription somewhere on your website as well, and they can, people will find you that way. It’s, easy to do, it’s fast. You can use something like Otter AI or Fathom ai, all these things to create the text.

And that way you can have content for your book. It’s effortless effort, effortless context and, content for a book, things like that. Book something you’re creating, a program, a course. So that, would be one of my biggest things is just talk to people if they’re getting in front of people.

Work on yourself is a big one too, because if you haven’t purchased it yourself there, the amount of getting out there talking to people, you may feel limited or when it comes to helping them. You may have that self-doubt. Who, who, am I to think I can help people? Whatever that is, work on that.

Invest in yourself. Invest in personal development, because the level of your personal development is, going to be the level of your professional success and the amount of money you can make. And of course, the amount of service you can give. That would be, see if there’s one more to tie it all out. That would be, oh and, I guess the last one find, people, find great partners to support you. Find affiliates, find people with this, with similar you can get referrals. Go to networking groups and that’s great too. Of course. Do that. What I find is more, much more efficient is find people with your same target audience.

Hey, you also speak to leaders or you also talk, teach to lawyers, or you also market to, I don’t know, Flos whatever it is. I don’t know, this Flores thing. You market these people. Let’s do some covets or co-branding. Let’s discuss. You know where your service stops and where mind begins and, how to refer people back and forth.

How to create joint events for people. Your people can come, my people can come. I think just finding affiliates and people that can support you versus the, massive amount of networking people do, which is also good. The massive amount of networking people do, which is good, although less attention in my, because a lawyer may not get what you do.

Jonathan a I don’t account may not fully get and, understand how to refer to people that I get. They may or may not have the same target clients. Maybe it’s a, it’s an accountant specifically for, leaders. Cool. Then we should talk. So just make sure there’s some common connections I find that’s more effective.

Way, a more effective use of, your time and of networking and of, creating affiliates or partners versus just, Hey, I’m James. Hey, great. Hey, let’s promise to refer back and forth. A great example of Jonathan, as you and I we, think a lot alike. We do different things. A lot of our customers have similar pains, problem.

Similar basis, and they, tend to be similar people. It’s a lot of leaders, business leaders, business owners that want to grow. So again, we’re a perfect example of, great partners to to, join events and to introduce each other, to each other’s audience versus I’m a, I don’t know.

I’m a casket maker that makes caskets to, to, the elderly and I’m a social media marketing expert that markets to teenagers. Yeah, you can refer to each other and be great friends and referral partners. However the, efficiency of that and the effectiveness, is a lot lower than having the same or similar, customers.

Even if you guys overlap a bit, that’s okay. Even if you overlap a bit, avoid worrying, avoid you having these, lack programs or worries that, oh, they gonna take my business. That’s a lack mentality and that’s, gonna kill you results. So Awesome. Fantastic response. Fantastic feedback. I really appreciate it. James. I know you’re very busy. In fact, I know you’ve got another call you need to jump on here in literally three minutes. So I want to thank you so much for your time, for your insight. For everything else, you’ve been a tremendous guest and I really want to thank you.

We’re gonna wrap this session up. If you’ve stuck with us, we’re gonna put James’s contact information down below. I really want to encourage you, if you want some leadership development training, you’re looking for some guidance, reach out, buy his book, reach out to him, talk about his coaching program, some of his groups.

James is a tremendous resource and I wanna highly recommend him without I want every to. great day, and we’ll see you on the other ud83dudccd side. Bye-bye now.

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