I’m sure you’ve heard of search engine optimization (SEO) and I’d wager you even know that it’s an important factor in ensuring that your website ranks well with Google and other search engines. Even so, I’m confident that, like most people, your brain begins to hurt when you think about learning even the basics of SEO and how to apply SEO best practices to your blog or website. If this sounds at all like you feel about search engine optimization then this post may be just what you are looking for . . .

Establish Your Google My Business Page

Google My Business is Google’s version of what used to be known as the Yellow Pages – except Google My Business actually works. Registering and validating your business and your business locations with Google My Business is the first thing you should do if you have not done so already.

Take the time to complete your business profile as Google will use this information to help direct people (prospective customers) to your website based on their search. Setting up and completing your Google My Business profile shouldn’t take more than 30 minutes and will provide you with a solid start to your search engine optimization.

Creating an editorial calendar for your blog is simple although it does take a bit of planning. Join us to find out the steps to follow to create your blogging calendar to better define your SEO practices and ensure your readers are getting the most out of your business projects.