Why You Need a Blog Editorial Calendar

If there is one tool you can use to simplify and streamline your content creation strategy, that would be an editorial calendar.

Whether you plan for a month or a year, having an outline of what content you plan to create allows you to organize all of your post ideas in one place.

1. Idea Generation
Do you ever struggle to come up with topics for your blog?

When you create a content calendar for your blog, it forces you to brainstorm topics ahead of time. When it comes time to write a few weeks down the road, you’re not left staring at a blank screen unsure of what to write.

Instead of thinking of one topic at a time throughout the year, you get to come up with multiple while you’re in a creative mindset.

2. Consistency
One of the essential factors in achieving success with your blog is posting consistently. As long as you stick to your schedule, you’ll increase your chances of growing your follower count.

Creating a calendar gives you a documented plan to stick to, keeping you focused on the task at hand—consistency.

Don’t be afraid to stray away from your original plan occasionally. If a more pressing topic pops up, or if a big event happens in your industry, it is OK to deviate from the schedule.

An editorial calendar is not meant to restrict you, but to provide an outline to help you stay focused and consistent in your writing.

3. Communication
When you have a documented content plan, all of your ideas are organized into one place and laid out for other members of your team. You can assign tasks to others right in the calendar, so whenever someone is unsure of when and what they’re supposed to write, they can go straight to the calendar for answers. An editorial calendar keeps you and your entire team focused on the strategy and makes sure everyone is on the same page moving forward.

Editorial Calendar Template

Don’t wait any longer—create your blog editorial calendar today!

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