Key Takeaways:
- Google Ads and Google Guaranteed are two distinct advertising services
- Google Ads are PPC advertising for search results and display networks
- Google Guaranteed is a verification badge for local service providers
- Google Guaranteed only available in select cities and industries
How Do I Use Google Products for My Business?
As a small business owner, you’ve likely heard of Google Advertisements and Google Guaranteed, but you may not be clear on how they differ. Both are Google services designed to help businesses increase visibility, generate leads, and grow revenue, but they have different features, costs, and benefits. Understanding the differences between these two services is essential to determine which is best suited for your business needs. In this article, we’ll explain the difference between Google Ads and Google Guaranteed, their features, costs, and benefits.
What Is Google Ads?
Google Ads is an advertising platform that allows businesses to bid on keywords related to their products or services, and display ads on Google’s search engine results pages (SERPs) and other websites that are part of the Google Ad Network. When users search for specific keywords or browse websites related to your business, your ad may be displayed, and you pay a fee every time someone clicks on your ad, hence the name pay-per-click (PPC) advertising.
What Is Google Guaranteed?
Google Guaranteed is a certification program for local service providers, such as plumbers, electricians, and HVAC professionals. When users search for a service in their local area, Google Guaranteed businesses are displayed prominently at the top of the SERP, along with the Google Guaranteed badge, soso Google has verified their credentials, background, and insurance coverage.
Key differences between Google Ads and Google Guaranteed
Here are the main differences between Google Ads and Google Guaranteed:
- Purpose: Google Ads is designed for businesses that want to advertise their products or services to a broad audience, while Google Guaranteed is designed for local service providers who want to be recognized as trustworthy and reliable businesses in their community.
- Cost: Google Ads requires businesses to bid on keywords, and the cost per click can vary depending on the competitiveness of the keyword and the quality of the ad. Google Guaranteed charges a flat rate per lead, which is based on the type of service and the location of the user.
- Display: Google Ads displays ads on Google SERPs and the Google Ad Network, which includes millions of websites, while Google Guaranteed only displays businesses in the local pack, which is the top three results on the SERP.
- Verification: Google Ads does not require businesses to be verified by Google, while Google Guaranteed requires businesses to pass a background check, have appropriate licenses, and have insurance coverage.
Which Google Service Is Right for Your Business?
The choice between Google Ads and Google Guaranteed depends on your business goals and target audience. If you’re a local service provider, such as a plumber or an electrician, and want to be recognized as a trustworthy and reliable business in your community, then Google Guaranteed can help you achieve that goal. If you want to advertise your products or services to a broad audience and generate leads, then Google Ads can help you achieve that goal.
Ultimately, both Google Ads and Google Guaranteed can benefit your business in different ways, and it’s important to consider both options when developing your advertising strategy. Valorous Circle can help you determine which solution is best suited for your business needs and help you implement a successful advertising campaign.
