Content Summary
- Including relevant keywords in your video title and description makes it easier for people to find your video when they search for related topics online.
- Optimize your video for each platform by adjusting the video size and format to fit the platform’s requirements.
- Including a transcript of your video can help improve its SEO.
How Can Videos Help with SEO?
With so many businesses going online, the fight for search engine results page (SERP) ranking is fiercer than ever. Today, not only is the online space very crowded for businesses, but it is essential for their survival. Even businesses that have operated offline with relative ease for decades are finding it hard to remain relevant without their online presence.
More and more people are using the internet to find things they want and relying less ongoing out and finding the right store to do business with. In this scenario, businesses are constantly looking for the next best thing to boost their SEO. Here, video can play a pivotal role. Here is what you need to know about videos and SEO.
Is Video Effective for SEO?
To understand how videos help with SEO, it is important to first understand what SEO is. SEO, or search engine optimization, is optimizing your website or online content to rank higher in search engine results in pages. The higher your content ranks, the more likely it is to be seen by potential customers.
Now, coming back to videos, there are several ways in which they can help with SEO. For starters, videos tend to have a higher click-through rate (CTR) than text-based content. This means that people are more likely to click on a video link than they are to click on a link to a blog post or article. Videos also tend to have a longer average time on page (ATOP) than text-based content. This means that people are more likely to spend more time on your website if they watch a video, which can positively impact your SEO.
Another way in which videos can help with SEO is by providing an opportunity to include keywords in your titles and descriptions. Keywords are the words and phrases people use to search for online content. Including relevant keywords in your video title and description makes it easier for people to find your video when they search for related topics online. This can help improve your video’s visibility on search engine results pages.
How Can You Optimize Videos for SEO?
Now we understand videos can help, but it needs to be done correctly; otherwise, you would be wasting money and time on videos and your website without ever seeing any increase in your online traffic. It could hurt your digital assets if all that data isn’t properly indexed. Here are a few things you can do to optimize your videos.
Keywords
As mentioned earlier, including relevant keywords in your video title and description is a great way to improve its visibility in search engine results pages. Make sure to use keywords relevant to your product or service that people are searching for.
Format
When you upload a video to your website or social media platform, make sure to optimize the file. This means compressing the file size without compromising on video quality and using a video format that is compatible with most devices.
Social Media
Social media platforms are a great place to share your videos, as they can help drive more traffic to your website. Optimize your video for each platform by adjusting the video size and format to fit the platform’s requirements.
Transcripts
Including a transcript of your video can help improve its SEO. This is because search engines can’t “watch” videos, so they rely on text to understand what the video is about. By providing a transcript, you are making it easier for search engines to understand the content of your video.
With the tips mentioned in this article, you can make videos an effective part of SEO. You can tinker around with short-form and long-form content to see what works best for your assets and see how you can gain the most traffic. If you need help with local marketing or wish to speed up your results, call Valorous Circle. We have proven methods based on years of experience that will help your business rake in leads.
