Content Summary
- While it is slightly more expensive to produce and market, it is an excellent tool for local marketing.
- Videos can be easily shared on social media and other channels, which makes them an excellent tool for businesses looking to increase their reach.
- When a video is shared on social media, it can quickly reach a large audience, which helps to spread the word about your brand or product.
- A video is a powerful tool that any business can leverage.
Video Is Great for Marketing in General
Marketing can cost a lot of money, even if you do it locally. However, it is an essential component for any business, whether you are just starting off or need a boost in sales to keep the business going.
Video is an awesome communication medium that has skyrocketed in popularity ever since the inception of smartphones, cheap internet, and video streaming platforms. After the pandemic, video consumption has increased in the US by over 200%. While it is slightly more expensive to produce and market, it is an excellent tool for local marketing. Here is why.
Visual Communication
Video is a visual medium that can communicate a message or story effectively. Videos can convey complex information in a way that is easy to understand, which makes them an excellent tool for businesses looking to explain their products or services. Whether it’s a product demo or a how-to video, it can provide viewers with a clear understanding of your product or service.
You can use the same video and change the subtitles to different languages if you want to reach out to a wider audience. This way, a single video can be used many times for different target markets or even for multiple types of audiences within the same demographic.
According to HubSpot, 72% of customers prefer to learn about a product or service through video rather than text. This preference for video makes it essential for businesses to incorporate video into their marketing strategy. By doing so, businesses can provide customers with the information they need in a way that is easy to understand and engage with.
Viewer Engagement
One of the key advantages of video is that it tends to be more engaging than other forms of content. People are more likely to watch a video than read a long blog or article. Videos can captivate viewers and hold their attention, making them more likely to remember your message.
According to Forbes, viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. This retention rate makes video an excellent tool for businesses looking to increase brand awareness and build brand loyalty.
Easy To Share
Videos can be easily shared on social media and other channels, which makes them an excellent tool for businesses looking to increase their reach. Social media platforms like Facebook, Instagram, and Twitter have made sharing videos with friends and followers easier than ever. When a video is shared on social media, it can quickly reach a large audience, which helps to spread the word about your brand or product. This can lead to increased brand awareness and, ultimately, more sales.
If your video impacts the viewer, they can easily share the video and watch it again later.
Human Connection
Videos are a great way to humanize your company or product and help people connect with you on a personal level. Videos can showcase the people behind the brand and give viewers an inside look at your company’s culture. This personal touch can help to build trust and create a sense of loyalty with your customers.
You can create a deeper connection with your customers by creating videos that showcase your brand’s values and personality. This connection can lead to increased customer loyalty and, ultimately, more repeat business.
A video is a powerful tool that any business can leverage. Today, even regular smartphones can shoot in very high quality, and by using basic software, you can edit your videos to perform even better. If you need help with local marketing or wish to speed up your results, call Valorous Circle. We have proven methods based on years of experience that will help your business rake in leads.
