Content Summary
- There are a few different ways by which you can optimize your content for local keywords so you can rank locally and get customers in your vicinity or even broader demographic region.
- If you want to sell products and services, then price-related keywords will also be very helpful.
- Keywords should be spread out throughout all your digital marketing channels, not just your website or Google Business Profile.
- When you take this holistic approach, using keywords in different channels and using a wide variety of keywords can tell Google that you are a local business; therefore, you can improve your rankings rapidly.
Why Do You Need Keywords?
When you upload any written content onto your website, Google Business Profile, blog, or even social media post, Google analyzes the words in that content through bots and AI to understand the text.
It will understand what the text is about, who it is by, who it is for, what its intention is, what it can be useful for, and many other things. This information will be matched with users looking for specific things through search queries.
This is how Google connects user searches with the right results. As a business owner, you want to ensure your content appears in front of the right audience so you can get maximum traffic and eventually make the most money.
There are a few different ways by which you can optimize your content for local keywords so you can rank locally and get customers in your vicinity or even broader demographic region.
Product Keywords
The first option is to use product-related keywords. If you are selling skateboards and skateboard parts, you want to mention this in your product listings and in the content you generate for your website/blog. For instance, simply saying ‘spare wheels’ could mean spare wheels for cars, cycles, roller skates, and many other products that use wheels. You need to specify that you have spare wheels for skateboards.
When users search for spare wheels or replacement wheels for their skateboards, they can easily find your business. Your website or GBP will rank higher in the search results for queries related to spare wheels for skateboards.
Location Keywords
If you are trying to dominate local rankings for a keyword, then using references to cities, local addresses, and even specific parts of the city will help you rank higher. You also want to optimize your Google Business Profile listing so that local places are mentioned frequently. This helps Google understand that you are a physical business catering to clients in a specific area.
Also, when users search for local keywords such as ‘skateboard repairs near me’ or even look at Google Maps to find stores near their current location, your business will come up more frequently.
User-oriented Keywords
It will also help to have keywords that target specific kinds of customers. For example, if you have budget-friendly skateboards or some simple skateboards that are great for people just getting into the sport, then you should be targeting the keyword ‘beginner.’
This can be used in phrases such as
- Best beginner skateboards
- Best skateboards for beginners
- How to buy your first skateboard
- Entry-level skateboards for beginners
- Choosing your first skateboard
- Budget-friendly skateboards
Similarly, if you have advanced skateboards or skateboards designed for specific tricks and styles, you should use keywords to help your product and business rank in front of those users.
Price Keywords
If you want to sell products and services, then price-related keywords will also be very helpful. When mentioning the price, it also helps with local SEO because you are mentioning the currency used in that country. Google understands you are selling locally in that region.
Keywords such as
- Skateboards under $100
- Best skateboards under $500
- Professional skateboards
- Price of skateboards
- Cheap skateboards
- Skateboard sales
These will all be excellent keywords to consider for your content.
Keywords should be spread out throughout all your digital marketing channels, not just your website or Google Business Profile. When you take this holistic approach, using keywords in different channels and using a wide variety of keywords can tell Google that you are a local business; therefore, you can improve your rankings rapidly. If you need help with local SEO or want to do this process faster and more effectively, call Valorous Circle. We can help you get ranked on the front page with our many years of experience!
