Do you use Google AdWords or Facebook Advertising? If you want to create advertising campaigns that convert, you must first write ad copy so good people can’t resist clicking through. That means creating clear, concise, and compelling content.
The Three C’s of Writing Ad Copy
1. Clear
People should know exactly what the product, event, or page you are promoting is about just from reading the ad copy. Don’t write vague, clickbait-type content just to get people to visit your website. People will lose trust in you if you write creative copy that leads them to content unrelated to your advertisement. Additionally, when they arrive on your landing page expecting one thing but receive something different, your conversion rate will drop.
2. Concise
Many famous writers, philosophers, and more have been quoted as saying some variation of, “I would have written a shorter letter, but I didn’t have enough time.” Regardless of who actually said it, the point remains: writing shorter copy that still gets the point across and engages the reader is difficult. When writing ad copy, you must keep your message short and to the point. Not only because of character limits, but also because you don’t have much time to capture someone’s attention and keep their interest before they turn their focus elsewhere.
3. Compelling
You can write a clear and short message, but if it is dry and boring, people will neither read it all nor click through to your landing page. Like writing good headlines, you should evoke emotional responses in your ad copy, rather than just stating facts. Your landing page content can inform readers of the details, while your ad should entice them to want to learn more.
Do you struggle with low click-through rates on your advertisements? Our creative team can help you develop ad copy that increases clicks and conversion rate. Contact us today!
