Video SEO Tip – Picking the RIGHT Keywords

Did you know that finding the right keywords for your website and online marketing could make a HUGE (100X) difference in the number of qualified prospects might visit your website?

Have you ever wondered what keywords your target audience types in their Google searches? Imagine being able to look over your prospect’s shoulder and watching them as they search for businesses and organizations like yours. Imagine no more – keyword research gives you a window into your audience’s online behavior and helps you ensure that your website and online marketing comes up in their search results.

Keyword research is a practice search engine optimization (SEO) professionals use to find and research actual search terms that people enter into search engines. Search engine optimization professionals research keywords, which they use to achieve better rankings in search engines. https://en.wikipedia.org/wiki/Keyword_research

There are numerous keyword tools that can be utilized to help you learn what right keywords and keyword phrases you should be using in your marketing. If you’re not sure where to start we recommend starting with Google’s own keyword research tool at https://adwords.google.com/KeywordPlanner

If you have questions about keywords, keyword research or keyword web page optimization please drop us a note or give us a call at 616-929-0790.