Outranking Sites for “Topical Authority” and “Topical SEO”
Here are the key takeaways from this article on why you need to be a topical authority to grow your home services business:
- Creating a topical map is crucial for successfully implementing the topical authority strategy.
- Beginners can generate a topical map by asking questions, extracting entities from search results, and utilizing tools like Keyword Cupid or Google’s People Also Ask.
- Completing a topical map, even for topics with low search volume, can establish you as a unique information source for search engines.
- Google values source that provide unique information on specific entities, making them a better choice for search engine result pages.
- Tailor your topical map to the competition and the specific context of your target topic.
- A topical authority is not just about covering the topical map once but consistently covering it over time to establish authority.
- The cost of implementing topical authority varies depending on the project and the number of articles required.
- Interlinking pages in a topical map should be based on mutual contexts and attributes between entities.
- Care should be taken to avoid cannibalization or confusion through improper internal linking and anchor text usage.
- NLP technologies may play a role in assisting with proper internal linking and context optimization in the future.
- The main content, supplementary content, and ads form different sections of the content structure, and linking from the supplementary section can create additional context.
- Exploring different contexts such as countries, search engines, operating systems, closed systems, and hosting types can enhance topical authority.
- Despite Google’s recommendation to focus on natural links, link building is considered important for SEO, and diversifying sources is crucial.
- Topical authority can be effective in challenging niches, but additional support through navigation menu optimization, PageSpeed optimization, and technical SEO may be necessary.
- Getting started with topical authority involves creating a topical map, understanding NLP, creating compelling content briefs, publishing articles, and learning from search engine feedback.
Hey there, fellow home services business owner! Are you struggling to make your mark in the online world? Wondering how you can grow your business and outrank your competitors? Let me tell you a little secret: becoming a topical authority is the key to success! This article will explore why being a topical authority is crucial for your business’s growth and how to achieve it. So, buckle up and get ready to dive into the exciting world of topical authority!
The Power of a Topical Map
Imagine your business as a sprawling city and the topics relevant to your industry and its various neighborhoods. To navigate this city successfully, you need a topical map. This map connects the entities and subcategories of a specific topic, giving you a clear path to follow. Just like a city planner creates a map to ensure smooth movement, creating a topical map is crucial for successfully implementing the topical authority strategy.
Take Koray, for example. He’s a seasoned home services business owner who knows the importance of a topical map. Koray adapts his topical map context to align with the subject matter he wants to cover, maintaining a focused approach. By doing so, he ensures that his content resonates with both search engines and his target audience.
Creating Your Topical Map: Beginner’s Edition
Now, don’t worry if you’re new to the world of topical mapping. We’ve got you covered! Even beginners can generate a topical map by following a few simple steps.
First, start by asking questions related to your industry. For instance, if you’re in the HVAC business, ask yourself what common issues homeowners face with their heating systems. These questions will help you identify important subtopics and entities.
Next, extract entities from search results. When you search for a specific topic, Google often presents you with a list of related entities. These entities are the building blocks of your topical map. Pay attention to them and jot them down.
You can also utilize tools like Keyword Cupid or Google’s People Also Ask feature to make your life easier. These tools provide you with additional insights into what people are searching for and the related entities associated with your topic.
Remember, while automation can save time, it’s essential to create your topical map manually. Why? Because manual creation ensures that you don’t miss crucial contexts within subtopics. It allows you to understand the nuances of your industry and tailor your content accordingly.
Writing for the Unsearched: Embracing Zero Search Volume
You might wonder, “Why would I bother writing articles on topics with zero search volume? Nobody’s searching for them!” Well, my friend, let me enlighten you. Writing about topics with zero search volume can actually be beneficial for both topical authority and semantic SEO.
When you cover these uncharted territories, you establish yourself as a unique information source for search engines. Google, in particular, values sources that provide unique information on specific entities. So, even with no immediate search demand, your efforts won’t go unnoticed.
Think of it this way: you’re planting seeds that will eventually sprout and yield fruitful results. You’re sowing the seeds of authority and expertise by completing a topical map, even for topics with low search volume.
Tailoring Your Topical Map: A Custom Fit for Success
Now, you might wonder, “Shouldn’t my topical map cover everything related to my industry?” Well, hold your horses! While it’s important to cover the breadth of your industry,
your topical map should also be tailored to the competition and the specific context of your target topic.
Let’s say you’re in the plumbing business and want to establish topical authority in the realm of “clogged drains.” Instead of covering every aspect of plumbing, focus on the subtopics and entities that directly relate to clogged drains. By doing so, you create a concentrated hub of knowledge that search engines will recognize and reward.
Remember, topical authority is not just about covering the topical map once. It’s about consistently covering it over time to establish authority. So, be strategic in your approach and let your content flourish.
The Cost of Topical Authority: Worth Every Penny
You might be thinking, “This all sounds great, but what’s the catch? How much will it cost me to implement topical authority?” Well, my friend, the cost varies depending on your project and the required articles. But think of it this way: the investment you make in establishing topical authority is an investment in the long-term success of your business.
Consider working with writers who have a background in law or philosophy. These individuals bring a unique perspective and can help you understand and follow specific rules in SEO content writing. Plus, they might throw in a joke or two to keep things light-hearted!
The Dance of Interlinking: Building Bridges to Authority
Interlinking pages within your topical map is like building bridges connecting different city neighborhoods. But remember, these bridges should be based on mutual contexts and attributes between entities.
Be cautious not to create cannibalization or confusion through improper internal linking and anchor text usage. You don’t want search engines and users to get lost in a maze of links. Instead, focus on creating a seamless user experience that guides visitors through a logical flow of information.
In the future, NLP technologies may assist with proper internal linking and content optimization. So, keep an eye out for advancements in this field, and be ready to embrace the possibilities they offer.
The Symphony of Content: Main, Supplementary, and Ads
When it comes to structuring your content, think of it as a symphony with three sections: main content, supplementary content, and ads. The main content takes the spotlight at the top, providing the core information users are seeking. The supplementary content supports the main content, offering additional context and allowing for the creation of more related content.
Linking from the supplementary section can help create that additional context and enhance the topical authority of your main content. So, think strategically and leverage the power of interlinking to create a symphony of knowledge that search engines and users will love.
Exploring New Frontiers: Unleashing the Power of Context
To truly enhance your topical authority, don’t be afraid to explore different contexts. Think beyond just your local market. Consider different countries, search engines, operating systems (Linux, Windows, macOS), closed systems, and hosting types. Mixing entities and generating new contexts can provide a wide variety of topics for you to cover.
Remember, the more diverse your content, the more opportunities you have to establish yourself as a true topical authority. So, let your imagination run wild and uncover new frontiers!
The Link Building Dance: Following Google’s Recommendations
Ah, link building—the evergreen topic in the world of SEO. Despite Google’s recommendation to focus on natural links, strategically building links is still important. The key is diversifying your sources and approaching link building with a well-thought-out strategy.
Avoid taking multiple links from the same source within six months. Instead, cast your net wide and consider the authority and trustworthiness of potential sources. By building a strong and diverse backlink profile, you
‘ll boost your topical authority and signal to search engines that your content is worth ranking.
Topical Authority in Challenging Niches: The Extra Mile
Topical authority can be your secret weapon if you’re operating in challenging niches like CBD or casinos. However, in these highly competitive industries, additional support may be necessary.
Consider implementing techniques like optimizing your navigation menu, improving PageSpeed, and diving into technical SEO. These tactics can complement your topical authority efforts, especially when you’re competing against established brands with historical data. Remember, every little bit helps in the quest for online dominance!
Getting Started: Your Path to Topical Authority
Now that you understand the power of topical authority, it’s time to take action! Here’s a step-by-step guide to get you started:
- Create your topical map by asking questions and extracting entities from search results.
- Familiarize yourself with natural language processing (NLP) and how search engines interpret content.
- Use this knowledge to create compelling content briefs that align with search engine expectations.
- Publish articles on your chosen topics, and don’t be afraid to explore areas with low competition.
- Learn from the feedback you receive from search engines and refine your content strategy accordingly.
Remember, Rome wasn’t built in a day, nor is topical authority. It takes time, effort, and a sprinkle of creativity. So, get out there and show the online world why you’re the true authority in your home services business!
Now go forth and conquer, my friend. Your journey to topical authority awaits!
- FAQ: Why is creating a topical map important for my business?
Answer: Creating a topical map is crucial because it helps you navigate the topics relevant to your industry and establish a focused approach. It ensures that your content resonates with search engines and your target audience.
- FAQ: How can I generate a topical map as a beginner?
Answer: As a beginner, you can generate a topical map by asking questions about your industry and identifying important subtopics and entities. You can also extract entities from search results or utilize tools like Keyword Cupid and Google’s People Also Ask feature for additional insights.
- FAQ: Is it beneficial to write about topics with zero search volume?
Answer: Writing about topics with zero search volume can be beneficial. Even though there may be no immediate search demand, covering these topics establishes you as a unique information source for search engines. Google values sources that provide unique information on specific entities; your efforts won’t go unnoticed.
- FAQ: Should my topical map cover everything related to my industry?
Answer: While it’s important to cover the breadth of your industry, your topical map should be tailored to the competition and the specific context of your target topic. Focus on the subtopics and entities directly related to your target topic to create a concentrated hub of knowledge that search engines will recognize and reward.
- FAQ: What is the cost of implementing topical authority?
Answer: The cost of implementing topical authority varies depending on your project and the required articles. It is an investment in the long-term success of your business. Consider working with writers who have a background in law or philosophy, as they can provide unique perspectives and expertise in SEO content writing.
If you’d like to focus on your business, we can help you establish topical authority online. CLICK HERE to book a FREE 15-minute Discovery Call and let’s chat! No obligation.