How Search Engine Optimization Is Like Investing
When it comes to search engine optimization, you have to focus on the long-term goal. Giving up after a week or constantly switching keywords you want to optimize your site for will prevent you from ever gaining any ground in the search engine rankings. SEO is like long-term investing because you don’t change strategies day after day, but you also don’t set it and forget it. You monitor your results and sometimes make small adjustments, but don’t expect to see huge gains overnight.
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