Valorous Circle Partners with SharpSpring
At first glance, the term marketing automation sounds about as far from a personal touch as a business-to-client relationship could get. In February 2017, Valorous Circle began utilizing SharpSpring’s marketing automation service in order to help us navigate an ever-growing analytical age without sacrificing relationships.
Whether it’s a business card, phone call or face-to-face meeting, remembering your name and making connections is one of the most important aspects of growing a business. But in the digital landscape, creating a personal connection through cold-calling or remembering who-met-who at this-or-that conference is no longer a necessity for businesses.
In its most basic form, SharpSpring is a customer relationship management (CRM) tool that aids a business in determining sales opportunities and leads. Add in the automation feature, however, and the decision making for both current clients and prospects becomes easier on a daily basis.
Valorous Circle is never after a preferred client with a strict set of principles and regimented communication scheduling. We seek clients willing to ask questions at any stage in their business cycle. The beauty of SharpSpring lies in the ability to tailor-make marketing strategies based on customer personas after form fill outs and other inquiries.
After each prospect takes the leap and sends the first message, that person is tagged in the CRM with specific interests. Names are linked to IP addresses and married with backlogged history.
After visiting a particular page or opening an e-mail, SharpSpring sends a package of cookies to ensure your site remembers each new customer, makes them feel welcomed and encourages each of them to discover more information. Communications are automated and need only be set up once for each campaign.
SharpSpring clients can track individual customers’ timelines – from their first page view to every automated e-mail opened. Clients can manage tasks and differentiate whether potential customers are opportunities, significant leads or just passing by.
We at Valorous Circle know that creating a new landing page, online storefront or information hub can be daunting. Like you, we started a business with the intent to become trusted members serving our local communities. We partnered with SharpSpring because its CRM and enhanced marketing automation service ensures the processes involved in growing businesses is less stressful, risk-averse and more rewarding for all parties.
