Boosting the Holland Bowl Mill: A Google Review Case Study

Google, Yelp, TripAdvisor or Facebook reviews are increasingly vital in your customer’s decision-making process. Valorous Circle wants your organization to reach its full potential, which is why we provide a proven method to build positive reviews and minimize negative reviews online.

It’s important to understand that our clients do not pay for reviews nor do they buy followers on social media. There are no shortcuts to long-term success online. We believe that companies must earn positive reviews and deal with negative feedback in a more controlled manner.

The Holland Bowl Mill is an international supplier of handmade wooden bowls with a rich history and generations of stories to tell.

Each bowl is unique and comes with a lifetime guarantee, yet with thousands of orders per year, online reviews for the company were virtually nonexistent. Before implementing Valorous Circle’s proven review process, Holland Bowl Mill sat at six Google reviews.


A dining room table set with wooden salad bowls. The Holland Bowl Mill received results when they asked us to build positive reviews.

It might seem like building positive reviews on a national stage would be a monumental undertaking, although by implementing Valorous Circle’s proven review system, the task wasn’t as much of an effort as it initially seemed.

Direct competitors like Andrew Pearce, The Vermont Bowl Company, and New Hampshire Bowl and Board have fewer than 20 combined Google reviews.

If a customer were to take a deeper dive they would be able to see individual product reviews on Amazon or the Holland Bowl Mill site itself. Facebook yields 25 reviews, and the mill’s Etsy store has 105 reviews. Google reviews, however, are more important than others because of how ‘front-and-center’ they are on a business’ knowledge panel or map.

Ranking high in Google Maps is critical for local results, although not every business will take steps to become verified and ensure their websites are being indexed properly. It’s much easier to rank higher in a local 3-pack than on a national stage. Holland Bowl Mill is a brand that needs to rank well nationally.

Valorous Circle’s proven review program relies on database management and marketing automation, yet it boils down to a straightforward question.

The review process starts with a Yes-or-No prompt. Asking a customer a question is often the most significant hurdle in gaining online reviews. A Yes-or-No question, adequately worded, can reap dozens of reviews in a single email campaign.

It’s important to note that:

  • A customer can leave a positive or negative review with either answer
  • There are no sales deals or coupons on the emailer. No product links or quid pro quos.
  • Contacts on the mailing list can unsubscribe at any time.

By offering customers a premium product, cultivating reviews becomes more natural because the product is always around. The customer doesn’t need to try and remember the product and if they liked it – they could actively think about the quality and usefulness of the product right now.

Since Holland Bowl Mill began using Valorous Circle’s proven online review program, which relies on database management and marketing automation, Holland Bowl Mill continues to gain 5-star reviews from real customers. Six months into our relationship, the review count is 112.

UPDATE DEC 2019: 256
UPDATE JUL 2020: 334

Holland Bowl Mill’s triple-digit review count now trounces the competition in a side-by-side comparison. Further proof a robust Search Engine Optimization (SEO) plan makes the difference in the search engine rankings.

Holland Bowl Mill is no longer competing with other woodcrafters and bowl turners. The Michigan-based company now competes daily with national companies like Amazon, eBay, Etsy, Macy’s, and Crate & Barrel.

Valorous Circle’s proven online review program can help you build positive reviews on Google, Facebook, Yelp and other online review sites. Just a few minutes can get you started earning more reviews and generating more opportunities.

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